• OMD's Gunn Orchestrates Levi's Global Digital Shift by Steve McClellan

    At a time when the client is shifting its consumer-marketing strategy from a regional to a global approach, OMD has tapped Patrick Gunn to manage Levi's global digital activities. He replaces Cari Weisberger, who left the agency in December. ...Read the whole story

  • Broadcasters Slam Time Warner Cable Over Retrans Fees by David Goetzl

    The National Association of Broadcasters before Congress has insinuated that Time Warner Cable is using retrans payments to stations as an excuse for raising customer prices. Over-the-air antennas may solve the problem of getting broadcast channels, only to open the floodgates of legal arguments. ...Read the whole story

  • ESPN Trumps All Cable Fees, CPMs by David Goetzl

    ESPN has the highest affiliate fees in cable, but its CPMs also outpace the other cable networks by a wide margin. ESPN's average CPM is $15.63, above second place Golf Channel's $11.56. ...Read the whole story

  • 'Big Bang' Tops 'Idol,' NBC Trails by Wayne Friedman

    For the second consecutive week, Fox's "American Idol" on Thursday was bested by CBS' strong sitcom "The Big Bang Theory" in key viewer demographics -- total viewers and 18-49 viewers -- in the common half-hour the shows compete in. "Bang" notched a Nielsen preliminary 5.4 rating/15 share versus "Idol" 4.8/14. ...Read the whole story

  • Coupons Remain Popular, Digital Searches Up by Erik Sass

    Amid continuing economic uncertainty, the total value of savings associated with coupon redemptions increased 12.2% to $4.6 billion in 2011. Digital coupons are one of the fastest-growing categories, with 64% of consumers saying they regularly search the Internet for coupon savings on CPG products in 2011 ...Read the whole story

  • Global Mobile Entertainment To Hit $54B By '16 by Wayne Friedman

    Global mobile entertainment revenues will grow by one-third in four years. Vancouver-based IE Market Research Corp. expects mobile entertainment revenues to climb to $53.9 billion by 2016 from $39.6 billion in 2011, which is a compounded annual yearly growth rate of 6.3%. ...Read the whole story

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