Tuesday, January 31, 2012
  • Super Bowl Ads Score $4M

    Current reports suggest that TV advertisers are paying anywhere from 13% to 29% price increases for a TV commercial in the upcoming Super Bowl versus a year ago. Prices are ranging from $3.5 million to $4.0 million for this year's game. According to The Nielsen Company, the average price for a commercial in last year's game was $3.1 million. ...Read the whole story

  • SapientNitro, AKQA, Ogilvy Lead Agencies In Mobile Expertise

    With mobile advertising and marketing budgets growing, agencies are scrambling to bolster in-house expertise to match client demand. In that respect, SapientNitro, AKQA, Ogilvy, TribalDDB and Razorfish lead the pack, according to the first Wave report from Forrester that ranks digital agencies by mobile capability. ...Read the whole story

  • Aegis Purchases Stake In Upper Storey

    London-based Aegis Group has acquired a minority stake in The Upper Storey, a Singapore-based digital agency. The purchase is Aegis' first acquisition amid an aggressive holding company buying spree, that kicked off earlier this month with MDC Partners' purchase of media shop R.J. Palmer. ...Read the whole story

  • New Sponsors Join 'Celebrity Apprentice' For 12th Season

    One of the original big-ticket branded entertainment-connected TV shows, "Celebrity Apprentice" has announced a new slate of in-show sponsors: food company Kraft, drug retailer, Walgreens and confectionary brand M&Ms. ...Read the whole story

  • Gannett Ad Revenues Fell In 2011, Digital Bright Spot

    The fourth quarter of last year didn't bring much good news for newspaper publishers, judging by some of the first results announced this week by Gannett Co., which serves as a bellwether for the rest of the newspaper industry. ...Read the whole story

  • Pac-12 Aligns Digital Nets With TV, Aufhauser Named Digital GM

    Pac-12 Enterprises has hired David Aufhauser as vice president and general manager of digital media. The hire comes as the subsidiary of the Pac-12 college conference is preparing to launch a series of new sports networks to showcase the teams of its participating schools. The digital network will be aligned with TV networks Fox and ESPN, enabling the conference to distribute more events. ...Read the whole story

  • CNBC Inks Deal Based On Nielsen, Rentrak Data

    CNBC has signed an upfront deal with agency MPG on behalf of its client Fidelity that offers dual guarantees, based on both Nielsen and Rentrak data. Agreed to during the calendar upfront market, CNBC has guaranteed Fidelity certain audience delivery figures in both the adult 25-to-54 demo. ...Read the whole story