Current reports suggest that TV advertisers are paying anywhere from 13% to 29% price increases for a TV commercial in the upcoming Super Bowl … Read the whole story
With mobile advertising and marketing budgets growing, agencies are scrambling to bolster in-house expertise to match client demand. In that respect, SapientNitro, AKQA, Ogilvy, … Read the whole story
London-based Aegis Group has acquired a minority stake in The Upper Storey, a Singapore-based digital agency. The purchase is Aegis' first acquisition amid an … Read the whole story
One of the original big-ticket branded entertainment-connected TV shows, "Celebrity Apprentice" has announced a new slate of in-show sponsors: food company Kraft, drug retailer, … Read the whole story
The fourth quarter of last year didn't bring much good news for newspaper publishers, judging by some of the first results announced this week … Read the whole story
Pac-12 Enterprises has hired David Aufhauser as vice president and general manager of digital media. The hire comes as the subsidiary of the Pac-12 … Read the whole story
CNBC has signed an upfront deal with agency MPG on behalf of its client Fidelity that offers dual guarantees, based on both Nielsen and … Read the whole story