• Media Companies: Stock Value Doesn't Reflect Profitability by Wayne Friedman

    The value of broadcast TV companies, as well as integrated media companies that include broadcast assets, have lagged the broader stock market gains in the last two years. Michael Alcamo, president of M.C. Alcamo, says this sluggishness is a mystery because usually media companies outperform other companies in a rising stock market. ...Read the whole story

  • Super Bowl Draws 46% Women, Expands Demo Reach by Wayne Friedman

    The Super Bowl brings all types of viewers to its annual Sunday party -- but increasingly, this big TV event is more wealthy, female, and diverse. Nielsen also says more Hispanic-Americans and African-Americans are watching the game -- up two percentage points each to 9% and 11%, respectively. in 2011. ...Read the whole story

  • Millward Brown: Driving Brand Loyalty Via Ad Emotions by Steve McClellan

    WPP's Millward Brown is adding facial recognition technology to its commercial testing service to better assess the emotional impact of ads, the company has confirmed. "By adding facial expression analysis to Link, brand owners can get at the emotional response that people might not be able to articulate in surveys," says Millward's evp of neuroscience practice, Graham Page. ...Read the whole story

  • Beasley Broadcasting Revs Dip 7% by Erik Sass

    Beasley Broadcasting said its total revenues declined 6.8% to $25.2 million in the fourth quarter of 2011. CEO George Beasley blamed it on a reduction in political spending in a non-election year. ...Read the whole story

  • Public Citizen Blasts Advertising In Schools by David Goetzl

    In a new report, watchdog group Public Citizen blasts school districts willing to sell advertising on school-related real estate from lockers to cafeteria trays, arguing that the lasting impact on children far outweighs any financial resources a school district may raise. ...Read the whole story

  • Tablet Owners: More e-Commerce In Digital Magazines by Erik Sass

    72% of tablet owners who read digital magazines on their devices in the last 30 days said they would prefer all digital magazines to be formatted in the same way, according to the iPanel results. 70% of tablet owners who read digital magazines on their devices said they would like to be able to buy items simply by clicking on ads in the digital magazines. ...Read the whole story

  • 'Peanuts' Debut In Super Bowl Met Life Ad by David Goetzl

    MetLife will join the line-up of first-time Super Bowl advertisers with a 30-second spot featuring the Peanuts characters, which have been central to its marketing for decades. The company has a relationship with one of the game's teams with its name on the New York Giants home field. ...Read the whole story

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