The value of broadcast TV companies, as well as integrated media companies that include broadcast assets, have lagged the broader stock market gains in … Read the whole story
The Super Bowl brings all types of viewers to its annual Sunday party -- but increasingly, this big TV event is more wealthy, female, … Read the whole story
WPP's Millward Brown is adding facial recognition technology to its commercial testing service to better assess the emotional impact of ads, the company has … Read the whole story
Beasley Broadcasting said its total revenues declined 6.8% to $25.2 million in the fourth quarter of 2011. CEO George Beasley blamed it on a … Read the whole story
In a new report, watchdog group Public Citizen blasts school districts willing to sell advertising on school-related real estate from lockers to cafeteria trays, … Read the whole story
72% of tablet owners who read digital magazines on their devices in the last 30 days said they would prefer all digital magazines to … Read the whole story
MetLife will join the line-up of first-time Super Bowl advertisers with a 30-second spot featuring the Peanuts characters, which have been central to its … Read the whole story