• New OOH Buy Mortgages The House, Literally by Erik Sass

    The newest thing in out-of-home advertising might be on-the-home advertising. Homeowners worried about making their mortgage payments can now tap a new source of income by turning their homes into ad platforms. ...Read the whole story

  • Omnicom Group Takes Resolution Global To Optimize Data, Search by Steve McClellan

    In a bid to maximize the benefits of its global search operations, Omnicom Media Group is re-branding search agencies it uses in 40 countries under the Resolution Media banner, which it acquired in 2005 and had previously just operated in the U.S. The rollout, which represents roughly $2 billion in search billings globally, is expected to be completed in the coming weeks. ...Read the whole story

  • TV Retrans Fees Soar 27% by Wayne Friedman

    Average monthly retransmission fees that TV stations get from cable, satellite, and telco video services continue to climb. Now the average monthly fee is about 33 cents per subscriber per month, as of the third quarter 2011, up 27%. ...Read the whole story

  • Despite Q4 Slips, Comcast, NBC Revs Up For 2011 by Wayne Friedman

    For the year, Comcast revenue rose 47.2% to $55.8 billion, in part because of the NBCU equity transaction. NBC Universal's cable networks continue to do the heavy lifting -- up 5.3% in revenue to $2.2 billion for the fourth quarter and 10.6% higher for the year overall to $8.5 billion. ...Read the whole story

  • Digital Viewing Of Traditional TV Rises by Wayne Friedman

    Video plays on tablets, mobile devices and connected TVs nearly doubled in the fourth quarter of 2011 over the third quarter. At the same time, video plays on Google TV grew 91% in fourth-quarter 2011 over previous periods. That's good news for new video and TV-related businesses. ...Read the whole story

  • Oscar Advertisers Include Movie Studios, MetLife by David Goetzl

    At least seven companies that spent heavily to advertise in the Super Bowl will also air pricey spots in the Academy Awards later this month. Included on the list are two movie marketers and a beer company promoting a more niche brand. ...Read the whole story

  • CBS' Ad Base Holds Steady, Retrans Sees Uptick by Wayne Friedman

    Looking at overall entertainment revenue for the CBS Televison Network, its studios, distribution, CBS Films and its interactive business, the company had a 1% gain to $7.5 billion for 2011. Cable and outdoor revs rose in the fourth quarter. ...Read the whole story

  • Testing: Industry Wants Cross-Platform Metrics For Video by Steve McClellan

    A new cross-platform video identification system is being readied for testing at the start of the 2012 fall season. The industry is having difficulty accurately measuring video content as it migrates across a growing array of devices and channels including TV, online, tablets, smart phones and video-on-demand systems. ...Read the whole story

  • Travel Channel To Debut 3 New Series by David Goetzl

    The Travel Channel is making a bid to land a hit in the flourishing auction genre. Following the successful "Auction Hunters" on Spike and "Storage Wars" on A&E, the network will debut "Baggage Battles" April 11. Another upcoming show stays in the popular search-and-discover genre. "Toy Hunters" follows collector Jordan Hembrough as he searches for rare toys and old Barbies and tries to flip them into major profits. ...Read the whole story

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