Friday, February 17, 2012
  • ANA: TV Media Budgets Up, Aided By STB Data

    New research from the Association of National Advertisers and Forrester shows 76% of marketers plan to keep their media budgets stable in 2012. About half (47%) of all budgets will go to TV. That's a 6% bump. Marketers are intrigued by the possibility of TV measurement systems based on set-top-box data. ...Read the whole story

  • TV Dominates Multiscreen World

    TV remains the tent pole of the multiscreen environment, accounting for most of the viewing and ad dollars placed against video content, says ANA group Executive Vice President Bill Duggan. Other screens are essential but supplemental. ...Read the whole story

  • Arby's Rebounds With Engaging Multiscreen Ad Strategy

    Last year Arby's launched a new campaign as the "Good Mood Food" chain, to promote awareness that its comfort food was also wholesome and fresh. Its ads were a viral hit, prompting the company to develop a user-generated "casting call" contest for new ads. The cross-platform campaign, also featuring a social media component, drove the company's highest sales gain in a decade. ...Read the whole story

  • Ad Tracking Goes Digital, Could Save $1B

    The Association of National Advertisers announced an industry transition from the "current analog commercial slate into a digital one," ending a 30-year-old industry practice for tracking commercials within content. ...Read the whole story

  • Discovery Posts 9% Gains In '11 Revs

    Discovery Communications has posted more double-digit gains in advertising revenue -- this time in the fourth quarter of 2011, as part of an overall healthy financial gains for the period. Overall 2011 results were equally positive -- up 9% to $1.3 billion. ...Read the whole story

  • Publicis Buys Back From Dentsu, Holding Companies Continue JVs

    Paris-based Publicis Groupe this morning said it bought back 18 million of its own shares from Tokyo-based Dentsu, marking an end to a 10-year strategic equity relationship between the two agency holding companies that began when Publicis acquired Bcom3 -- which Dentsu owned a minority stake in -- in 2002. ...Read the whole story

  • DirecTV Gains In Revenue, Subscribers

    DirectTV grew healthy U.S. revenues -- but with a smaller number of new subscribers -- during the fourth quarter 2011. For the year, DirecTV ended with a 3% gain to 19.89 million U.S. subscribers. NFL Sunday Ticket sales helped boost subscriber costs. ...Read the whole story

  • Mag Bag: 'Domino' Returns With Special Edition

    The passing of "Domino" was mourned by hip young interior design fans when it closed in 2009 -- but they'll have a brief chance to relive old times, thanks to a special edition of the defunct magazine, "Domino Quick Fixes," which will hit newsstands April 17. A second special edition is planned for this fall. ...Read the whole story

Radio: America's Forever Companion

As the economy continues to recover, many advertisers looking to pursue newly optimistic consumers are using radio as one of their primary vehicles. Radio is not in decline; the partnering of "on-air and online" is proving ...More


  • See You Tuesday

    In honor or Presidents Day, MediaDailyNews will not publish on Monday, Feb. 20th. ...More

  • Being A Target Inside Of Target

    In what will surely add volume to the already noisy debate about data collection, "The New York Times" has just published a lengthy story about Target and its data collection and analysis efforts. ...More

Recent Most Read Stories