January 25, 2023
Friday, February 17, 2012
New research from the Association of National Advertisers and Forrester shows 76% of marketers plan to keep their media budgets stable in 2012. About … Read the whole story
TV remains the tent pole of the multiscreen environment, accounting for most of the viewing and ad dollars placed against video content, says ANA … Read the whole story
- COMMENTARY
As the economy continues to recover, many advertisers looking to pursue newly optimistic consumers are using radio as one of their primary vehicles. Radio … Read the whole story
Last year Arby's launched a new campaign as the "Good Mood Food" chain, to promote awareness that its comfort food was also wholesome and … Read the whole story
The Association of National Advertisers announced an industry transition from the "current analog commercial slate into a digital one," ending a 30-year-old industry practice … Read the whole story
Discovery Communications has posted more double-digit gains in advertising revenue -- this time in the fourth quarter of 2011, as part of an overall … Read the whole story
Paris-based Publicis Groupe this morning said it bought back 18 million of its own shares from Tokyo-based Dentsu, marking an end to a 10-year … Read the whole story
DirectTV grew healthy U.S. revenues -- but with a smaller number of new subscribers -- during the fourth quarter 2011. For the year, DirecTV … Read the whole story
The passing of "Domino" was mourned by hip young interior design fans when it closed in 2009 -- but they'll have a brief chance … Read the whole story
In honor or Presidents Day, MediaDailyNews will not publish on Monday, Feb. 20th. Read the whole story
- COMMENTARY
In what will surely add volume to the already noisy debate about data collection, "The New York Times" has just published a lengthy story … Read the whole story
