• John Dimling Speaks For Attribution, Former Nielsen Chief Goes From C3 Ratings To C3 Metrics by Joe Mandese

    C3 Metrics, a leader in so-called "attribution" modeling and analytics for online media, has tapped well-known TV researcher to lead the development and strategy for its move into television: John Dimling, the former CEO of Nielsen, and former head of media industry watchdog the Media Rating Council. ...Read the whole story

  • RFI Ads Up Engagement For Interactive TV by David Goetzl

    As Canoe Ventures looks to build network and advertiser interest in its request-for-information interactive TV product, new data shows about 20% of adults in a key demo took advantage of the offering in a test. That click-through rate via a remote control is an average for ads tested from five marketers: Honda, Fidelity, GlaxoSmithKline and State Farm. ...Read the whole story

  • Radio Holds Steady For 2011 by Erik Sass

    The tentative recovery in radio advertising sputtered to a standstill in the fourth quarter of 2011, with total ad revenues declining 2% to $4.5 billion, according to the Radio Advertising Bureau. But thanks to the earlier quarterly increases, the radio industry still saw an overall increase in full-year revenues, with annual growth of 1% to $17.4 billion. Automotive advertising remains the biggest revenue stream at 26% of total spending. ...Read the whole story

  • Viggle Acquires Loyalize To Engage Live TV Viewers On Mobile by Laurie Sullivan

    TV brands and broadcasters that want more attention from consumers must get them to interact with the content as it airs. So Viggle, a company supporting mobile loyalty rewards programs, acquired tech-company Loyalize, which enables brands to engage with live TV audiences on mobile devices. ...Read the whole story

  • MPG Snags MediaVest's Warren, Hopes To Make Some Rain by Steve McClellan

    MPG has hired Joe Warren as executive vice president of client services, a new position. Warren joins the Havas-owned media shop from crosstown rival MediaVest, a unit of Publicis Groupe. ...Read the whole story

  • Knology Passes Retrans Charges To Cable Customers by David Goetzl

    Top-15 cable operator Knology said it would begin charging customers extra to make up for rising costs to carry local broadcast stations. Callling it an industry practice, the company said the fee will begin in March. ...Read the whole story

  • Non-Turner Subs Pay To Stream NCAA Tourney by Wayne Friedman

    TV advertising dollars aren't enough when it comes to streaming games of the high-profile NCAA College Basketball Tournament online. For those not getting already getting Turner Broadcasting's array of cable networks, including TNT and TBS via cable, satellite, and telco providers, consumers will have to pay a $3.99 charge for viewing the games on laptops. ...Read the whole story

  • Publicis, Dentsu Sever Strategic Alliance by Steve McClellan

    Paris-based ad agency holding company Publicis Groupe and Dentsu, the Japanese advertising group, have terminated their nearly decade-long strategic alliance. Publicis Groupe paid $850 million cash to buy back 18 million shares, representing 9.3% of its outstanding stock that was held by Dentsu. ...Read the whole story

  • 'Idol' Loses Reins On Ratings, Bested By "Bang' by Wayne Friedman

    Fox's"American Idol" has now landed back at its beginnings -- seeing ratings it hasn't seen since it started up 10 years ago. CBS' "Big Bang Theory" continues to best "Idol" in its common half hour -- 8 p.m. to 8:30 p.m. ...Read the whole story

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