• U.S. Leading Global Ad Recovery: Data Shows Europe, Asia Stabilizing by Joe Mandese

    In an ironic twist, America appears to be leading a turnaround in the global ad economy. The development is ironic because some economists believe the U.S. triggered the ad recession in the first place with its sub-prime lending crisis, which has stabilized as Western Europe's credit crisis unravels. But in a report released early this morning, WARC says the "American recovery" is boosting global ad spending and helping to sustain momentum across the globe, even in Europe. ...Read the whole story

  • Canoe Drops ITV Mission, Most Staff To Focus On VOD Ad Initiatives by Steve McClellan

    Canoe Ventures, the partnership of major cable companies created to make scaled addressable and interactive TV a reality, is redefining its mission and drastically scaling back its operation. The cable company venture is shutting down its New York office and laying off most of its staff based there -- and will move its base to Denver, where it currently has a technical center and a staff of about 30 engineers. ...Read the whole story

  • Cablers Cite ESPN, Disney As Key To Selling Services by David Goetzl

    As much as cable operators complain about ESPN's increasing carriage fees, they still believe that offering the network is money well spent. New research shows operators rank ESPN as the most valuable network to their business -- almost double the worth of the Disney Channel. ...Read the whole story

  • Google Moves Into Traditional TV, Files For Cable Franchise by Wayne Friedman

    Google will move into traditional TV waters next year after filing for a couple of cable TV franchises in the Midwest last Friday. Google filed state regulatory papers for cable TV licenses for its Google fiber service in Kansas City, Kansas and Kansas City, Missouri. Two Sanford C. Bernstein Internet analysts say this could mean the "broadband-only business model is not economically viable." ...Read the whole story

  • Conan's Contract Extended Through 2014 by David Goetzl

    Despite ratings that have fallen since his late 2010 debut, Turner has extended the contract of TBS late-night host Conan O'Brien through April 2014. O'Brien does have appeal among advertisers looking to reach a young male audience and helps drive Turner's efforts to command higher affiliate fee payments from cable/satellite/telco TV operators. ...Read the whole story

  • NBC Gains Steam, 'Loser' Gains by Wayne Friedman

    Broadcast programming on Tuesday night tightened up a bit -- leader CBS shrank slightly, while third-place NBC and fourth-place ABC picked up some viewers. ...Read the whole story

  • Goodyear, ESPN Let Basketball Fans Pick Blimp Winner by Erik Sass

    Perhaps the paramount (or at least, highest) honor accorded to a sporting event is aerial coverage from the iconic Goodyear Blimp. Goodyear Tire & Rubber Company is partnering with ESPN to let basketball fans decide which college tournament match-ups are deserving of the high-altitude treatment or "blimpworthy." ...Read the whole story

  • Major League Fishing Adds A-B To Sponsorship Roster by David Goetzl

    Anheuser-Busch has joined Geico as a non-endemic advertiser for a made-for-television fishing tour to air on the Outdoor Channel. Major League Fishing launches on the network, which had a role in developing the tour, in March. ...Read the whole story

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