Tuesday, February 28, 2012
  • Cable Nets Enjoy Rev Growth, Better CPM Returns

    Overall, including local cable spot advertising sales, the CAB notes that 2011 totals for cable networks were up 4% to $28.7 billion. Spanish-language cable TV advertising sales gained 21%, totaling $766 million for 2011. A healthy improvement in the upfront and scatter were credited with the gains. ...Read the whole story

  • Online TV Shows Go From Nice-To-Have To Expect-To-See, Social Sharing Becoming A Must

    The availability of TV programming online has gone from being a nice-to-have to an expect-to-see option in the minds of most Americans, raising major implications for networks and potential new opportunities for advertisers, according to the most recent installment of an ongoing tracking study of the Internet's effect on TV viewing. The study, Knowledge Networks' annual "TV Web Connections" report, will be released today and shows that in the four years since their online TV viewing attitudes and behaviors have been tracked, Americans have shifted from thinking of it as a novelty to an expectation. ...Read the whole story

  • Global Ad Spend Forecast To Jump 5%

    Global advertising spending will climb 4.9% to $465.5 billion in 2012, predicts Strategy Analytics. The big gainers? Online advertising -- still on a strong growth trajectory -- will rise 12.8%, to $83.2 billion, and will account for 18% of overall global ad spending. TV, still the biggest category, will be up by 5% to $188.5 billion, which is 40% of all global spending. ...Read the whole story

  • MDC: Revs Spike Due To M&A

    MDC Partners, the Toronto-based agency holding company, generated 2011 revenues of $943.3 million, up 37% from 2010. But the company posted a nearly $85 million net loss for the year versus a $15 million loss in 2010, due largely to continued acquisitions and other expansion-related investments. ...Read the whole story

  • Scott's Miracle-Gro Keeps MEC As Media Agency

    Scotts Miracle-Gro Company has opted to retain WPP's MEC as the company's media agency after a review that began last fall, according to sources. ...Read the whole story

  • Charter Completes EBIF Rollout To Permit Interactive Advertising

    One of the challenges Canoe Ventures faced was building a platform where set-top boxes across six cable operators were in sync, allowing interactive TV ads to be served nationally. But with Canoe halting its foray into national interactive advertising last week, Charter will only be able to sell iTV ads in its local markets. ...Read the whole story

  • Gray's Prather: Operators Paying More For Stations

    Gray Television COO Bob Prather said station groups are starting to collect 50 cents a subscriber (or more) each month from operators in carriage payments, but Gray is taking in more in some arrangements kicking off this year. ...Read the whole story

  • 'FT' Pay Wall Bolsters Revs

    One of the first newspapers to implement an online pay wall is doing quite nicely by it: Pearson's Financial Times Group derived 47% of its total revenues from digital sources in 2011, according to owner Pearson, up from 25% in 2007, the year that it launched. ...Read the whole story