Overall, including local cable spot advertising sales, the CAB notes that 2011 totals for cable networks were up 4% to $28.7 billion. Spanish-language cable … Read the whole story
The availability of TV programming online has gone from being a nice-to-have to an expect-to-see option in the minds of most Americans, raising major … Read the whole story
Global advertising spending will climb 4.9% to $465.5 billion in 2012, predicts Strategy Analytics. The big gainers? Online advertising -- still on a strong … Read the whole story
MDC Partners, the Toronto-based agency holding company, generated 2011 revenues of $943.3 million, up 37% from 2010. But the company posted a nearly $85 … Read the whole story
Scotts Miracle-Gro Company has opted to retain WPP's MEC as the company's media agency after a review that began last fall, according to sources. Read the whole story
One of the challenges Canoe Ventures faced was building a platform where set-top boxes across six cable operators were in sync, allowing interactive TV … Read the whole story
Gray Television COO Bob Prather said station groups are starting to collect 50 cents a subscriber (or more) each month from operators in carriage … Read the whole story
One of the first newspapers to implement an online pay wall is doing quite nicely by it: Pearson's Financial Times Group derived 47% of … Read the whole story