MediaDailyNews Editions for February 2012
- MediaDailyNews - Tuesday, Feb. 14, 2012
- Union Bank Awards PHD Media Duties
- MSNBC's Scarborough To Write 'Politico' Blog
- Ad Shop Gyro Names Lefkowitz Media Head
- Dentsu Reports Improvement, Cites Increasing Demand For TV
- Grammys: Ratings Strike High Note
- Double-Digit Revenue, Profit Growth For Omnicom in 2011
- NAB Favors Blackout Rules, 5 Senators Oppose Them
- Lionsgate Kicks Off Originals: 'Lilyhammer,' 'Anger Management'
- Rave Cinemas Debuts Digital Signage Network
- NBC, Google Kick Off Olympic Research Initiative
- Avis Taps Spark For Media Duties
- Oprah Apologizes For OWN Pitch
- Geomentum, NDX Enter Long-Term Newspaper Data Deal
- Alisa Alexander (Monnier) Joins Wrapports
- MediaDailyNews - Monday, Feb. 13, 2012
- ABC, Not Facebook, Is Ad Industry's Overall Favorite Media Brand
- TBS Greenlights 'Sullivan and Son'
- Ad Council Marks 70th, Launches 'Riveting' Facebook Campaign
- Gannett Offers Buyouts To Community Newspaper Staffers
- Tic Tac Erects 300-Foot Times Square Billboard
- Smart TV Uses Metrics To Refine Advertising
- 'Chicago Tribune' Erects Pay Wall
- Initiative Wins Sonos Media Business
- Online Video Drives Higher Returns On Top 10 Super Bowl Ads
- CPG Marketers Need Better Shopper Strategies
- TV Loses $8B By Not Utilizing HD Ads
- Close Rivalry As 'Idol' Battles 'Bang'
- MediaDailyNews - Friday, Feb. 10, 2012
- WPP's MJoule Enters China's Mobile Market
- Interpublic Wins Reckitt Benckiser's German Media Duties
- The Power of Price Metrics
- Scripps Screens Solid Cable Revs, Up 11%
- Zimmerman Wins Hotel Account
- Brands Must Craft Specific Messages To 'Empowered' Consumers
- Advertisers Favor Political Spots In HD
- Sirius XM Hears Revenue, Subscriber Rise In 2011
- Mag Bag: GfK MRI Launches Starch Digital
- A&E Turns To FreeWheel For Mobile Ads
- Is 'Like' Any Measure of Success?
- Hearst Boosts Stake In Credit Rater Fitch To 50%
- MediaDailyNews - Thursday, Feb. 9, 2012
- Internet-Only TV Homes Surge 22.8%, Spend 9% Of TV Time Online
- Publicis Expresses 'Regret,' Sour Grapes Over GM Loss, Says It Was Only 0.5% Of Its Business
- Magazine Circs Fall In Second Half Of 2011
- Time Warner: Slight Rev Rise Overall, More Attention To Cable
- Oscar Awards Are Sold Out
- Accused Agency Defrauder Plea Bargains To Avoid Trial
- PHD Wins VMware Media Duties
- Sinclair: 2011 Revs Dips, But Ad Uptick Expected In '12
- Super Bowl Sex Divide: Men Remember Game, Women Ads
- Fox Q2: Network Fall Ratings Growth Means Higher Ad Revenue
- 'Motor Trend' Launches YouTube Channel
- NickMom To Debut 'Fifth Hour'
- MediaDailyNews - Wednesday, Feb. 8, 2012
- Rentrak Signs Interpublic To 'Milestone' Deal, Will Use Ratings As 'Trading Currency'
- Horizon Promotes Rosenberg, Duff In L.A.
- Interactive TV: Over the Top, or Just Not?
- Prime-Time Spots Up 2%, Fox Leads Network Pricing
- Disney's ABC, Univision Mull News-Channel Launch
- Oscars Sold Out, Pricing Up Slightly
- Kinetic Promotes Krupp, Bove To Leadership Team
- Many Marketers Need An Image, Reputation Makeover
- NATPE Begins Search For New CEO, Korn Ferry Will Lead
- The Power To Read Emotions
- Ziff Davis Enterprise Sold, Most Staffers Cut
- Belo: Revs Down, But Spot Ads Up
- First Super Bowl Webcast Draws Over 2 Million Viewers
- McClatchy Revenues Dip Nearly 8%
- 'Smash' Produces Solid Performance, 'Voice' Sings
- MediaDailyNews - Tuesday, Feb. 7, 2012
- MediaCom Gets The 'Works,' Subway Consolidates Digital
- Nickelodeon Buys 'Life With Boys'
- TiVo Names Dorito's 'Friend' Most Engaging Bowl Spot
- Magazines Exploit Mobile Commerce With Snap-To-Buy
- Nielsen Global Revs Up 8%, Set To Deliver Wal-Mart Data
- Super Bowl Hits 111 Million Viewers
- Super Bowl Ad Retention Highest Before Last Play Of Game
- Time Warner Invests In Conviva, Ups TV Everywhere Growth
- Redbox To Launch Streaming Video
- MediaDailyNews - Monday, Feb. 6, 2012
- First Tennessee Taps KSL For Planning, Buying
- Media Companies: Stock Value Doesn't Reflect Profitability
- adCenter Refines Mobile Targeting, Campaigns
- Super Bowl Draws 46% Women, Expands Demo Reach
- Millward Brown: Driving Brand Loyalty Via Ad Emotions
- Beasley Broadcasting Revs Dip 7%
- Public Citizen Blasts Advertising In Schools
- Tablet Owners: More e-Commerce In Digital Magazines
- 'Peanuts' Debut In Super Bowl Met Life Ad
- MediaDailyNews - Friday, Feb. 3, 2012
- Viacom's Mixed Report: Media Networks, Affiliate Fees Up, Cable Ads Dip
- 3 W+K Ads Earn Most-Awarded Status
- Occupy Television: They Are the 4%
- Wayand Leads MRM's Team Intel
- NYTCO Ad Revs Drop 7%
- H-P Personal Systems Puts Creative In Review
- Romero To Horizon VP, Digital Media
- Super Bowl XLVI Ads Get Counted In Real-Time
- MEC's Herrtage Handles Marriott Account Planning
- 'Battleship' Super Bowl Ad Pushes Ticket Sales
- FSIs Challenged By Digital Coupons
- Mag Bag: 'SI Swimsuit' Plans Sale To Benefit Environment
- News Corp. Raids Bloomberg's Fenwick, Names Him CEO Of Dow Jones
- Follow Some Hail Mary Tweets At #MPSuperAds
- Follow Some Hail Mary Tweets At #MPSuperAds
- Brand Electrodes?
- MediaDailyNews - Thursday, Feb. 2, 2012
- Kraft Restructures Corporate Media, Stewart Out
- Gunn: U.S. Most Awarded Ad Country, Wieden No. 1 (And No. 2) Shop
- Forecast: Network CPMs Hiked 8%, Media Stocks Up
- The Future Of Television Is In Your Hands
- WPP Opens New 'Store,' Pitches 'Shopper Marketing'
- 'InTouch' EIC Joins Hollywood.com
- Outdoor Revenue Predicted To Top $10B By 2020
- Mobile Use To Soar During Super Bowl
- Newspaper Web Sites Boast Extensive Net Reach
- A-B Uses Super Bowl To Pitch Bud Light Platinum
- Second Bidder May Emerge For Plum Assets
- 'Glee', 'New Girl' Grab Key Demos
- MediaDailyNews - Wednesday, Feb. 1, 2012
- Networks, Agencies Unveil Solution For VOD Ratings, Say It Will Help Demand
- Sisson Named Chief Rev Officer At Clear Channel Outdoor
- PrecisionDemand Signs Rentrak Ratings
- It's Only a Flesh Wound!
- MRC Pulls Accreditation From Five Portable People Meter Markets, Arbitron Says It Will Fix Problems
- Clear Channel Pushes Entertainment With Seacrest Partnership
- Hulu's Super Bowl Ad: Searching For Mushy TV Brains
- Brands Must Empower Consumers Or Risk Alienation
- Kia, Sprint, Starbucks Give 'Voice' To Sponsorships
- McCann Human Care Earns AOR Assignment For Merck
