Thursday, March 1, 2012
  • Mediaocean Will Open API To Third-Parties Making Madison Avenue's 'OS' More Like Silicon Valley

    After years of some of Madison Avenue's ugliest badmouthing, Donovan Data Systems and MediaBank are no more. Following the U.S. Department of Justice's approval of their merger, Mediaocean launches today with a mission of integrating the best of each company's data-processing and ad agency workflow management systems and software into what it claims will become the ad industry's new "operating system." Importantly, the new "Mediaocean OS" will take a page out of Silicon Valley, becoming an "open source" API, or application programming interface, that will enable agencies or other third-party developers to create applications that seamlessly plug into future generations ... ...Read the whole story

  • IPG Results Mixed, Roth Upbeat About U.S.

    Despite some well publicized client losses for McCann Erickson, IPG's flagship agency network, the shop expanded its margins and grew revenues in 2011. CEO Michael Roth said he expects more of the same -- or better -- from the agency this year. ...Read the whole story

  • TV Shows With Online Access Improve Reach

    We've all heard traditional TV will gain ground because of social media. Now it seems just the online availability of TV shows drives more TV consumption -- and likeability. A new study notes that 42% say the availability of such video makes them think "more highly of a TV network." ...Read the whole story

  • Nadal: MDC Lost One-Third Value In '11

    Miles Nadal, CEO, MDC Partners, outlined plans for boosting the company's stock price. They include creating incentive rewards for managers who deliver above-target profit margins. MDC's corporate goal is to be at a 15% profit margin in five years, up from the current 12.8%. ...Read the whole story

  • Netflix Rejiggers: Expects To Blanket U.S. Homes

    No one can accuse Reed Hastings of thinking small. The Netflix CEO reiterated his company's estimate that it just might double or triple HBO's distribution, which could mean 80% of U.S. homes have a subscription on the high end. Content flexibility and branding are two reasons why. ...Read the whole story

  • CBS' Moonves: Scatter Strong, Shows Will Drop

    CBS CEO Leslie Moonves said he expects the network to drop a show from the fall schedule. No word as to which one -- but he declined to cite any possibilities, although "CSI: Miami" or "CSI: NY" might be less surprising than the cancellation of "Without A Trace" (2009) or "Cold Case" (2010) was. ...Read the whole story

  • Entercom Signals Small Rev Declines

    Entercom Communications, which owns about 100 radio stations nationwide, reported that total revenues decreased 7% to $95.1 million in the fourth quarter of 2011. For the full year, revenues slipped 2% from to $382.7 million. Political ads this year are expected to improve performance. ...Read the whole story

  • 'Idol' Still Beats Rivals

    Shifting its usual Tuesday lineup -- switching "American Idol" for "Glee" in particular -- gave Fox an easy win on the night. Fox grabbed a 5.0/13 for the night. ...Read the whole story

  • TabTimes Launches On Tablets
Uncommon Sense: The Andy Rooney Of The Digital Era

My evolution into the Andy Rooney of the digital era now seems preordained, in no small measure because I never much cared what my industry colleagues and peers thought about my opinions, and always assumed -- ...More