Aegis Group media shop Carat issued a revised 2012 ad spending growth forecast Thursday, downgrading estimates for the U.S. by half a percentage point … Read the whole story
Global marketing budgets are shifting to emerging markets. The World Federation of Advertisers reports that 60% of global marketers are shifting budgets to focus … Read the whole story
A top Nielsen executive said the addition of Walmart data to its retail sales product will go back three years, allowing clients to make … Read the whole story
Big media's self-serving focus on where the money comes from (instead of where the money goes) is designed to polarize the dialogue and inflate … Read the whole story
Media agency holding company Aegis Group reported 2011 revenue of nearly $1.8 billion, up 21%, while tripling pre-tax profits which rose to $167 million. … Read the whole story
While much of the media commentary can seem to caricature the Millennial worker as an "entitled" hot house flower, the data points to a … Read the whole story
When it launched to a generation of baby boomers in the early 1980s, the "M" in MTV stood for "music" -- but based on … Read the whole story
CBS, the model of consistency for TV advertisers, says it will return 18 series for the 2012-2013 season. But one major show left hanging … Read the whole story
While the ad market has moved at a modest pace for the LIN station group this year the company expressed optimism Wednesday that an … Read the whole story
Nielsen says a recent study adds to the growing evidence showing there is now a direct connection between social media buzz and traditional TV … Read the whole story
When it comes to customer experience, TV and Internet providers and services rate almost last across some 18 industries -- only health-care companies generally … Read the whole story
The fortunes of Saga Communications followed the rest of the radio industry last year, with revenues dipping in the fourth quarter and the full-year … Read the whole story
Next month (April 25-27), the American Association of Advertising Agencies is holding its first public relations conference in five years.It will discuss how to … Read the whole story