Thursday, March 15, 2012
  • Carat Downgrades 2012 For U.S., Maintains Global Outlook

    Aegis Group media shop Carat issued a revised 2012 ad spending growth forecast Thursday, downgrading estimates for the U.S. by half a percentage point to 4.9%. It was the shop's first revised forecast since last August. Global growth for the year was left unchanged at 6.0%. ...Read the whole story

  • Global Ad Budgets Shift To Emerging Markets

    Global marketing budgets are shifting to emerging markets. The World Federation of Advertisers reports that 60% of global marketers are shifting budgets to focus on new markets for growth. And most in a new survey believe that future growth will come from outside the U.S. ...Read the whole story

  • Nielsen Adds Walmart Data To Sales Product

    A top Nielsen executive said the addition of Walmart data to its retail sales product will go back three years, allowing clients to make some year-over-year comparisons. The Walmart information is scheduled to go live some time in the second quarter. ...Read the whole story

  • Revenue, Profit Soar At Aegis

    Media agency holding company Aegis Group reported 2011 revenue of nearly $1.8 billion, up 21%, while tripling pre-tax profits which rose to $167 million. The numbers do not include results for research arm Synovate, which was sold in mid-2011. Aegis said its organic revenue growth, which excludes acquisitions and currency fluctuations, was up 9.9% for the year. ...Read the whole story

  • LIN Credits Auto With Fueling Ad Revs

    While the ad market has moved at a modest pace for the LIN station group this year the company expressed optimism Wednesday that an accelerating auto category will help ignite revenues in the months ahead. The group, with 32 stations in markets, said ad dollars in the first quarter are running about 4% ahead of the same period last year. ...Read the whole story

  • 18 Shows Return For CBS 2012-'13 Season

    CBS, the model of consistency for TV advertisers, says it will return 18 series for the 2012-2013 season. But one major show left hanging is "Two and a Half Men," the still high-rated Monday comedy that witnessed its own off-line drama with the ousting of actor Charlie Sheen. ...Read the whole story

  • MTV Studies Millennials In The Workplace: Uses It To Transform Its Own, Maybe Even Yours

    When it launched to a generation of baby boomers in the early 1980s, the "M" in MTV stood for "music" -- but based on some new research, the letter now stands more for "Millennials," the generation that is reshaping today's consumer and media markets, and even MTV itself. While it's no surprise that the Viacom network has been refocusing on the current youth market, it's also allowing today's youth to refocus MTV -- both from the outside in and the inside out. ...Read the whole story

  • Social Media Buzz Ups Trad TV Ratings

    Nielsen says a recent study adds to the growing evidence showing there is now a direct connection between social media buzz and traditional TV ratings. Engagement will improve with the spread of tablets and smartphones. ...Read the whole story

  • TV, Internet Providers Slammed On Customer Service
  • Saga's Revs Dial Down
  • 4As Holds PR Conference To Address Changing Demands
Uncommon Sense: Fear and Envy on the Campaign Trail - Part 2

Big media's self-serving focus on where the money comes from (instead of where the money goes) is designed to polarize the dialogue and inflate the demand for more media. ...More

  • Turning On The "No-Collar" Workforce

    While much of the media commentary can seem to caricature the Millennial worker as an "entitled" hot house flower, the data points to a generation primed to give their all, but calling for meaning, mentorship and ...More