• Resolution Social Launches, Optimizes Social Media Marketing by Steve McClellan

    Prompted by technology platform partners and clients, as well as a marketplace melding of search and social media, global search agency Resolution Media has launched a social media practice called Resolution Social. ...Read the whole story

  • Group M, Nielsen Partner For TV, Internet Metrics by Wayne Friedman

    GroupM and Nielsen say they will develop the long-sought-after holy grail of combining traditional TV and online metrics for individual media campaigns. The new service, called Nielsen Cross-Platform Campaign Ratings, builds on leverage for Nielsen's existing Online Campaign Ratings. ...Read the whole story

  • Jarvie Expands MediaCom COO Role by Steve McClellan

    Euan Jarvie, COO MediaCom U.S., is shifting to a similar role for the agency's Europe, Middle East and Africa region, the firm said. Jarvie will work with MediaCom's local market teams to ensure that they have the resources and specialized skills they need to deliver on client objectives. ...Read the whole story

  • Mediahub Wins NatGeo Assignment by Steve McClellan

    The National Geographic Channels has awarded its U.S. media account to Mediahub, the media planning and buying unit of ad shop Mullen, after a review. Mullen is part of the Interpublic Group. ...Read the whole story

  • News America Marketing Debuts iPad Coupon App by Erik Sass

    One of the nation's largest coupon publishers, News America Marketing, has created a free iPad app for couponing called SmartSource Xpress. The iPad app is a digital extension of the print brand, SmartSource Magazine, a Sunday coupon insert reaching 74 million homes in the U.S. every week, and its associated Web site, SmartSource.com. ...Read the whole story

  • TV News Shows Spike In Viewers, Ratings by Wayne Friedman

    For the first time in more than a decade, TV network news climbed -- a hike of 4.5% on average or 972,700 in 2011 -- to an overall three-network average of 22.5 million, up from 21.6 million, per the Pew Research Center study of news media for 2012. ...Read the whole story

  • TWC Brings More Baseball Espanol by David Goetzl

    As Time Warner Cable is set to launch an all-Spanish language regional sports network (RSN) in Los Angeles, Fox is moving in that direction, at least with marquee programming. The company will air 100-plus games from three Southern California pro teams this year in Spanish. ...Read the whole story

  • Report: Feds Cut Ad Spend, Defense Claims Biggest Slice by Wayne Friedman

    Recent estimates are that federal agencies cut advertising services by 20% in the most recent reportable period, fiscal year 2010, versus the previous year. Advertising services totalled $945 million between October 1, 2009 and September 30, 2010 -- with the biggest federal agency ad spending going to the Department of Defense at $545.4 million, according to the Congressional Research Service. ...Read the whole story

  • Pivotal: Consumers Want Easy Video Access by David Goetzl

    Longtime marketing industry analyst Brian Wieser says entrenched entities throughout the TV ecosystem "have nothing to worry about" regarding new gambles to create Web-based programming options, such as the Barry Diller-fronted Aereo and an Intel would-be over-the-top service. A principal reason: consumers want content flowing easy. ...Read the whole story

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