Wednesday, March 21, 2012
  • MDC Acquires TargetCast, Forms Maxxcom Global Media

    MDC Partners has purchased TargetCast TCM, a New York independent media agency founded a decade ago by agency veterans Steve Farella and Audrey Siegel. The TargetCast purchase adds another roughly $600 million in billings annually. ...Read the whole story

  • IPG: Mobile Key To Agency Growth

    New research from Ernst & Young indicates that 88% of TV viewers say they multitask with a computer while watching TV. And nearly half of viewers say they're on their mobile phone while watching TV. ...Read the whole story

  • Flat Growth Predicted For Local Trad Media

    Taking out local digital business, BIA/Kelsey says local traditional media revenues -- TV, print, radio and other local media -- will barely move by 2016, rising at a average compounded annual rate of 0.2% to $112.7 billion from $111.5 billion in 2011. ...Read the whole story

  • CW Signs Up For Rentrak Service

    In another striking move for the upstart measurement company, Rentrak has inked a deal with the CW network, where the entity owned jointly by CBS and Warner Bros. will begin receiving its service based on set-top-box data. The CW becomes the first of the Big 5 networks to sign on. ...Read the whole story

  • Premium TV Nets Add Subscribers, Momentum

    Premium networks like HBO, Cinemax and Showtime registered impressive subscriber bumps, giving the sector more momentum than the overall customer additions to cable, satellite and telco businesses. ...Read the whole story

  • ABC Expands Digital Magazine Circ Reporting

    The Audit Board of Circulations is introducing a new report format that will offer significantly more detail on consumer magazines' digital publications, incorporating several recommendations from a combined task force of U.S. and Canadian publishers and advertisers. ...Read the whole story

  • 'NYT' Paywall Pays Off: 450,000 Subscribers

    One year after it unveiled the digital paywall for 'The New York Times' online, the New York Times Media Group has about 454,000 paying digital subscribers across its various digital products, including the flagship newspaper and the 'International Herald Tribune.' ...Read the whole story

  • McCastle Takes Helm Of Cablevision Media Sales

    Amid lackluster advertising sales results, New York-area cable, telco and phone company Cablevision Systems Corp is changing its most senior advertising sales executive. It said Gregory McCastle would become president of Cablevision Media Sales. ...Read the whole story

Mad March Media

Sports events -- March Madness, the Olympics -- leave an indelible mark on media usage for their respective lifespan. This flow of interaction -- with all its idiosyncrasies of location, social setting, media choice etc. -- ...More