• WFA: End Secrecy Surrounding Agency Media Rebates by Steve McClellan

    A new survey by The World Federation of Advertisers indicates that media rebates- -- payments to media agencies in return for spending client money with media owners -- are provided most often for digital transactions, followed by print, TV and outdoor. It's a sensitive subject and problems arise when agencies receive rebates, but don't properly credit clients, keeping the savings for themselves. ...Read the whole story

  • Banyan Branch Launches Media-Buying Unit by Steve McClellan

    Banyan Branch, which bills itself as a full-service social media agency, just got a little more full service. It has launched a media buying practice that will focus on paid social media ads to amplify and complement the work on social media programs it does for clients. ...Read the whole story

  • Viacom Surrounds Advertisers With Cross-Platform Data Tool by Wayne Friedman

    Upping its emphasis on metrics across traditional TV and new digital media, Viacom has adopted a new data management program to help marketers follow its cross-platform buys with the media company. "Surround Sound" will track and scale media buys across nearly 100 million TV homes. ...Read the whole story

  • Social Media Chatter Ups Live TV Stats by Gavin O'Malley

    Rather than cannibalize "old media," some online activities can actually boost viewership. In particular, new research shows that social media can significantly increase consumers' TV time. A majority (58%) of heavy engagers -- i.e., consumers who share related thoughts via social networks at least 10 times a week -- report watching more live TV. ...Read the whole story

  • USPS Touts Direct Mail For Small Biz by Erik Sass

    Faced with steep declines in the volume of both first-class mail and direct-mail deliveries, the U.S. Postal Service has created a new suite of services -- and an accompanying marketing campaign -- touting direct mail's advantages to small business owners. The initiative is aimed at increasing small business owners' use of direct mail, in part by making it easier with a new Web-based service. ...Read the whole story

  • If Real, 'Mad' Draper Would Succeed Klues At VivaKi by Joe Mandese

    An analysis by GraphEffect posited where all the lead "Mad Men" characters would be in real-life agencies today. It analyzed the Facebook "interest graphs" of fictional "Mad Men" characters to see what real, modern-day agencies they would be working for "if they were alive today." ...Read the whole story

  • Game Show Network Expands Programming With Reality TV by David Goetzl

    GSN's official description no longer uses "Game Show Network" -- and for good reason. The network is moving aggressively to offer its twists on reality TV genres that have helped networks from truTV to Spike to Food Network. ...Read the whole story

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