January 25, 2023
Thursday, March 22, 2012
A new survey by The World Federation of Advertisers indicates that media rebates- -- payments to media agencies in return for spending client money … Read the whole story
Banyan Branch, which bills itself as a full-service social media agency, just got a little more full service. It has launched a media buying … Read the whole story
- COMMENTARY
Real freedom of speech is far too politically incorrect and chaotic to sustain for the biggest TV and online networks, and political correctness is … Read the whole story
Upping its emphasis on metrics across traditional TV and new digital media, Viacom has adopted a new data management program to help marketers follow … Read the whole story
Rather than cannibalize "old media," some online activities can actually boost viewership. In particular, new research shows that social media can significantly increase consumers' … Read the whole story
Faced with steep declines in the volume of both first-class mail and direct-mail deliveries, the U.S. Postal Service has created a new suite of … Read the whole story
An analysis by GraphEffect posited where all the lead "Mad Men" characters would be in real-life agencies today. It analyzed the Facebook "interest graphs" … Read the whole story
GSN's official description no longer uses "Game Show Network" -- and for good reason. The network is moving aggressively to offer its twists on … Read the whole story
