• Coke To Focus On Events, Loses Faith In 30-Second Spot by David Goetzl

    Coca-Cola looks to focus its TV ad spending on so-called DVR-proof events, while buttressing them with 360-degree campaigns. With ad-skipping rampant, the company has lost faith in the effectiveness of traditional ads in comedies and dramas, save for certain key broadcasts. ...Read the whole story

  • SAI Repositions Trollbeads Ad, Marketing Strategy by Steve McClellan

    Trollbeads, the Copenhagen-based company, is considered to be one of the leading firms in the beaded jewelry business worldwide, but business lagged in the U.S. Now, after assuming control of the U.S. operation from a licensed distributor, Lund Trading, in 2011 after a court battle, the company is repositioning itself in the U.S. with help from SAI, a shopper-focused communications and marketing strategist. ...Read the whole story

  • Katz 360 Joins Forces With Audience Partners by Erik Sass

    Katz 360, the cross-platform digital division of Katz Radio, has signed a strategic agreement with Audience Partners, an online ad platform that specializes in political and cause-related advertising, to offer Katz's political advertising clients "micro-targeting" of online registered voters, via online display, mobile and video advertising. ...Read the whole story

  • 3D Much Hype, TV, Movie Revs Drop by Wayne Friedman

    Technology-minded TV companies should take note of how new high-tech movies fared among theatrical marketers: Revenues from 3D movies dropped nearly 20% in 2011 versus 2010. ...Read the whole story

  • Mag Bag: 'Wired' Deploys NFC Chips by Erik Sass

    While 2D mobile barcodes are getting a lot of attention from magazine publishers and advertisers, Wired is experimenting with another print-mobile ad hybrid by including near-field communication chips in subscriber copies of its April issue. ...Read the whole story

  • 'Whitney,' 'Criminal' Rise, But 'Bent' Went Bust by Wayne Friedman

    The new NBC show "Bent" pulled in with the lowest rating ever for a new NBC comedy: a Nielsen preliminary 1.0 rating/3 share among 18-49 viewers. ...Read the whole story

  • perspective The Case For Media Independence by Kal Liebowitz

    With the explosion of new media channels, clients are once again reevaluating their agency relationships, with many inviting independents to take a seat at the ... ...More

Paying Not To Get Ads by George Simpson

In a blog post this past week, a reporter for the New York Times pondered the paradox that although folks online say they care about ... ...More

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