• Fuseideas Wins $13 Mil Bermuda Tourism Account by Steve McClellan

    Boston-based full-service ad shop Fuseideas has been appointed North American agency of record for Bermuda Tourism after a review. The annual budget for the account is $13 million, according to the client. ...Read the whole story

  • Maggio Puts erinMedia Patents On The Block, Sealed Bids Set For Thursday by Joe Mandese

    Four years after settling a federal antitrust suit against Nielsen, Frank Maggio is putting the patents he still owns for producing ratings based on digital set-tops and other devices up for auction. The auction, which will be conducted via a sealed bidding process, comes as the media and marketing research industry convenes at the Advertising Research Foundation's annual conference in New York City. ...Read the whole story

  • MDC's Doft: Better Metrics Gives Smaller Shops More Power by Steve McClellan

    For the last 10 or 15 years the media agency business has been about scale, with a handful of global players dominating the sector. But according to David Doft, CFO at ad shop holding company MDC Partners, advances in technology and data analytics and greater client focus on performance enable smaller players to compete more effectively: "That's where we have an opportunity to disrupt the media business." ...Read the whole story

  • TuneIn Carries 'WSJ' Radio Content by Erik Sass

    TuneIn, a digital audio service that makes online radio streams accessible via a range of digital platforms, is getting programming from the Wall Street Journal Radio Network. The TuneIn deal makes WSJ content available to TuneIn's 30 million listeners. ...Read the whole story

  • Cox Sells Political Ads For Weather Channel Site by Gavin O'Malley

    Continuing to position itself for a big election year, Cox Digital Solutions has reached an exclusive ad sales agreement with The Weather Channel. Per the deal, Cox Digital becomes the exclusive seller of political advertising across The Weather Channel's crown jewel, Weather.com. ...Read the whole story

  • Turner 'Dances' During NCAA by David Goetzl

    Turner Sports, which has had three networks carry March Madness games, has a deal that extends the involvement of NCAA tournament sponsors off-air and into event marketing. AT&T, Coke and Capital One will sponsor a three-day concert festival in New Orleans in conjunction with the Final Four in New Orleans, a city known for music. ...Read the whole story

  • 'Touch' Hit Viewers, 'Vampire' Draws Blood by Wayne Friedman

    Fox's big marketing push for "Touch" came in pretty much as expected -- a decent time period debut on the back of "American Idol." ...Read the whole story

  • Media Consumption Crosses Political Lines by Wayne Friedman

    Fox News Channel, home to Republican party supporters, according to analysts, is strong in Montana, Texas and Mississippi. Conversely, MSNBC and CNN, seen as Democratic supporters' preferences, do well in Idaho, North Dakota, South Dakota and Iowa. A Forbes magazine study of news organizations found many media outlets had influence across regional lines. ...Read the whole story

  • perspective Proximity Marketing Is Changing Retail Rules by Alex Romanov

    Merchants using proximity marketing strategies have the opportunity to reach customers when they're most likely to buy. Plus, they receive unparalleled insights into consumer behav ... ...More

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