MediaDailyNews
Wednesday, March 28, 2012
  • Global Drive: Omnicom, McCann Jointly Win Major Chevrolet Account

    In a move that is considered unprecedented, General Motors confirmed that it has selected a joint venture between two of adland's most competitive agencies … Read the whole story

  • MEC Keeps $100 Million Activision Foreign Biz

    The UK banking services company Monitise plc has acquired the US company Clairmail, which is considered a leading third-party provider of mobile banking and … Read the whole story

  • MDC Speeds Growth As Strategic Move

    Miles Nadal, chairman/CEO of MDC Partners, says his group's rapid rise -- buying up some 20 varied creative, media and digital agency acquisitions in … Read the whole story

  • Radio - Deserving Of More Attention?

    When you consider the near-ubiquity of radio in many consumers' lives, it is surprising that the medium has to fight so hard for its … Read the whole story

  • NPR Pushes Digital Sponsorships

    Looking to glean more advertising revenue from its streaming programming, National Public Radio stations are moving into more sponsorship messaging. Read the whole story

  • Sorrell, Lanier Warn Against Tech Pitfalls

    Social media and new media technology have brought huge benefits in important areas, notes WPP's Martin Sorrell and Microsoft's Jaron Lanier. Still, both bemoaned … Read the whole story

  • HBO, CBS, 'Nat Geo' Lead In Media Brand Poll

    Fifteen brands from Coke to HBO to National Geographic Magazine to Southwest Airlines have outpaced category competitors in overall strength for the eighth year … Read the whole story

  • Siri Users Embrace TV Voice Recognition

    The movement in the TV business to allow voice recognition to select shows and make other commands has a significant audience. A large percentage … Read the whole story