Friday, March 30, 2012
  • McLean Out, Karo Named CEO Of PHD

    Monica Karo has been tapped to replace Andrew McLean as CEO of PHD US. She was previously president of integrated accounts at Omnicom Media Group, PHD's parent company. ...Read the whole story

  • R.J. Palmer Wins Media Planning, Buying For ChromaDex Supplements

    New York-based media shop R.J. Palmer has been awarded media planning and buying duties for a new line of dietary supplements from ChromaDex called the BluScience line. The product line was just launched earlier this year and the media campaign will include TV, radio and digital media. ...Read the whole story

  • Panasonic CTO: Upbeat On TV Demand, Down On Apple TV

    Panasonic's North American CTO cast doubt on whether Apple would be successful in launching a new smart TV product, which would include a voice-activated remote control a la Siri and other bells and whistles. While TV sales may have been hurt, the bottom has hardly fallen out as consumers still want "bigger and bigger TVs and that hasn't changed," he noted. ...Read the whole story

  • TV Execs: Advertisers Will Pay More For Video

    While TV advertising and programming executives are somewhat optimistic about revenue growth of the business, they are highly optimistic that advertisers and consumers will pay for new digital video products. ...Read the whole story

  • Wal-Mart Reapportions $1 Billion To Keep Prices Low, New Ads Reflect Push

    Wal-Mart plans to aggressively keep prices down and continue that effort as a centerpiece of its marketing efforts, some of which is tied to its 50th anniversary and heritage as a low-price retailer. En route, new Nielsen data will help its efforts to stay below competitors on price levels, a top executive said this week. ...Read the whole story

  • Most Americans Don't Trust "Green" Claims

    While most big brands now make some effort to appear environmentally friendly, U.S. consumers remain skeptical about their sincerity -- and 77% of consumers would be willing to boycott a brand or company if they feel they have been misled. ...Read the whole story

  • Mag Bag: Digital Magazine Circ Rises

    The total digital circulation of consumer magazines tracked by the Audit Bureau of Circulations has jumped from 1.4 million in the second half of 2010 to nearly 3.3 million in the second half of 2011, according to ABC figures. That's a 125% jump in one year, reflecting the growing interest in online editions and the increasing penetration of tablet devices like the iPad and Amazon's Kindle. ...Read the whole story

  • Nielsen: Internet Marketing Can Top Traditional Models

    Not all paid media dollars expect a lift in consumer product revenue. Sometimes brands need to weight more promotional price discounting and Internet buzz into the mix. ...Read the whole story

Running Up The Social Media Score

It turns out that Twitter is not much of a predictor of the future, at least when it comes to movie sales. After analyzing tweets during the Oscar season and comparing them to reviews at Rotten ...More