MediaDailyNews Editions for March 2012
- MediaDailyNews - Friday, March 16, 2012
- Mindshare Wins RAC Media Duties
- Yahoo Part Of Dodge Ram's Digital Country
- The Pastry Economics Of Television
- BBDO Adds Birds Eye Business
- Super Bowl Is Good Road Map For Upfront Buys
- Young Broadcasting CEO Cassara Resigns
- Hub Releases Popular Sitcoms
- AMC Records 12% Rev Hike
- NewsRight Strikes First Deal
- CW's Mobile App Airs Lineup Next Day
- 2011 Newspaper Revenues Sink 7%
- Burnett Takes Ownership Stake In YouToo
- Mag Bag: 'Cosmo Latina' Launches In May
- MediaDailyNews - Thursday, March 15, 2012
- Carat Downgrades 2012 For U.S., Maintains Global Outlook
- Global Ad Budgets Shift To Emerging Markets
- Nielsen Adds Walmart Data To Sales Product
- Uncommon Sense: Fear and Envy on the Campaign Trail - Part 2
- Revenue, Profit Soar At Aegis
- Amazon Streams Discovery Lineup
- Turning On The "No-Collar" Workforce
- MTV Studies Millennials In The Workplace: Uses It To Transform Its Own, Maybe Even Yours
- 18 Shows Return For CBS 2012-'13 Season
- LIN Credits Auto With Fueling Ad Revs
- Social Media Buzz Ups Trad TV Ratings
- TV, Internet Providers Slammed On Customer Service
- Saga's Revs Dial Down
- 4As Holds PR Conference To Address Changing Demands
- MediaDailyNews - Wednesday, March 14, 2012
- Boothe Named CEO Spark Communications, Tasked With Creating Third Agency Net
- Zenith Ups Ad Forecast 3.6%, Global Spend To Rise 4.8%
- Ad Execs Bullish On Digital, Marketers More So On Social: Data Reveals 'Disconnect' With Agencies
- Meeks Tapped As VP, Prophesee
- Walmart Converts DVDs To Cloud Service
- Univision Joins CIMM
- NBC Adds 'Idol' Night, 'SNF' Still Tops
- Jelli Debuts Android App
- Comcast Brings Sanity To March Madness
- MediaDailyNews - Tuesday, March 13, 2012
- Publicis, FTO Invest $400M In Digital Startups
- 'NYT' Pay Wall Could Bring $100M Annually
- Hulu Taps Fremantle To Market Shows Globally
- Horizon Uses 'Low Power' To Empower Creative Testing Lab
- Petasnick To VP, Integrated Sales, 'Martha Stewart Living'
- Omnicom Debuts Sparks & Honey
- King To Direct MEC Digital Analytics
- Mexican Mogul Launches Ora.tv
- Univision Taps MTV's Molen As EVP-Network Sales
- NCAA's March Madness Registers Ad Spikes
- Cumulus Revs Slip 4%, Blame Loss Of Political Ads
- 'Once Upon' Still Has Time To Up ABC's Standing
- History Drives 'Pawn Stars' Via NASCAR
- MediaDailyNews - Monday, March 12, 2012
- MPG Collaborative Alliance Will 'Lobby' Industry (Literally)
- Halo Strategy Unit Gets New Name, Branding Makeover
- WPP's Kantar: 2011 Barely Made It Out Alive, Q4 Experienced First Decline Since 2009
- Infiniti Launches Campaign For JX Crossover
- NBCU Taps Arbitron PPM For 'Billion Dollar' Olympic Lab, Does Not Disclose What It's Paying
- Clarification: Crown Says It's Not 'Exploring' Dual Rentrak Ad Guarantees Anytime Soon
- Fitch: Trad Radio Holds, Digital Poses Threats But Less Revs
- Mediacom: Broadband Unit Up, Local TV Sales Dip
- MEC Forecast: Emerging Markets Grab Brand Attention, Health Apps Key
- Salem Revs Rise, Entravision Drops
- Facebook Cofounder Buys 'The New Republic'
- Late-Night Shows' Ratings Tight, But 'Nightline' Grabs Most Viewers
- MediaDailyNews - Friday, March 9, 2012
- Former Posterscope Execs Arraigned On Fraud Charges
- Time Warner Cable Launches 'Enhanced' iTV
- Rentrak's Crowning Achievement: Hallmark Nets Will Use It For 'Dual' Upfront Ad Guarantees
- 'Duets' To Debut This Summer
- NBC, Ford Rev Up Saturdays With Real-Time 'Escape Routes'
- NBCU To Participate In Digital Content NewFronts
- CPG Companies Grow By Targeting Hispanics
- Mag Bag: 'Cosmo' Boasts 100,000 Digital Subscribers
- DDB Moves Global Creative Center, CCO To China
- For the Want Of A Nail, The Shoe Was Lost...
- MediaDailyNews - Thursday, March 8, 2012
- PWW Names Atchison CEO, Absorbs ZAAZ
- ANA Slams 'Today' Carnival Ad Placement
- Uncommon Sense: Fear And Envy On The Campaign Trail, Pt. 1
- IPTV To Hit 105M Subscribers By 2015
- Media Cos. Feel Stock Market Woes
- Google To Nix Set-Top Box
- Hearst Taps Sprout For Mobile Ads
- Undertone Promises Brand Lift Or Money Back
- Scared Straight: Graphic Anti-Meth Ads Work
- Super Tuesday Big Win For Fox, NBC's 'Decision'
- MediaDailyNews - Wednesday, March 7, 2012
- UM Revamps U.S. Management, Cohen Named Chief Media Officer
- APM Ups Reszler To VP, Digital Media
- IPG Acquires Frukt, Adds It To Octagon Unit
- From Print To Text
- Radio Connects with Voters: Arbitron Study
- SNTA Pushes Syndie Show Value To Advertisers
- Mindshare Launches Culture Vulture Reports, Debut Studies GenY
- 'People' Asks Readers For Beautiful People
- Pandora Misses Q4 Estimates Despite Usage Gains
- NBC Music Shows Hit Higher Note
- MediaDailyNews - Tuesday, March 6, 2012
- Rush To The Exit: More Sponsors Drop Limbaugh
- MDC Acquires dotbox, Diversifies Into 'Social Commerce'
- We Are Social Opens NY Outpost
- MusicChoice Extends Rentrak Services
- Turf Wars Between Agencies Anger Marketers, Impact Shopping Experience
- Papers Reaping One Digital Dollar For Every Seven Print Dollars Lost
- Cablevision Claims 4B Interactive Ad Impressions Served
- Pandora A 'Buy," Expected To Maintain Growth
- Fox Signs MundoFox Affiliate Agreements
- 'NCIS' Grabs Popularity, But 'Modern Family' Snags Key Ad Demo
- Cumulus Launches Traffic Service
- Targetcast Names Fagerstrom First 'inside' Planning Director, Raids MEC's Klein
- MediaDailyNews - Monday, March 5, 2012
- Bloomberg's Walters Tapped As Weather Channel COO, Reports To Kenny
- JWT Cuts Staff In Atlanta, Dallas
- Broadcasters Sue Aereo Over Signal
- Dial Global, NBC Partner For 24-Hour News Network
- Arby's Adopts Rodale's 'Eat This' Menu
- Tribune Bankruptcy Nets Lawyers $233M
- Comedy Central Enters Book Biz, Leary First Author
- Is Apple Debuting New Version Of Apple TV?
