Monday, April 2, 2012
  • Dentsu Restructures Global Ops, Andree Named Unit CEO

    Dentsu has restructured its global organization, creating a new entity called the Dentsu Network, the oversight arm for all of the company's operations outside of Japan. Dentsu veteran Tim Andree has been promoted to oversee the new unit as president and CEO ...Read the whole story

  • Forecast: 2012 Upfront To $19 Billion

    Another strong upfront is on tap for TV networks -- but not as powerful as a year ago. Versus the hefty 10% to 15% percentage spikes of a year ago, Morgan Stanley media analyst Benjamin Swinburne estimates that networks -- broadcast and cable -- will be in the 5% to 10% range when it comes to CPMs, according to reports. ...Read the whole story

  • Havas Consolidates New York Ops Downtown

    New York's downtown Hudson Square area is rapidly becoming a new Madison Avenue for ad agencies. Paris-based agency holding company Havas is the latest industry concern to move what it says will be the bulk of its New York operations to trendy Tribeca. ...Read the whole story

  • MPA Suggests Guidelines For Tablet Circ Reporting

    New MMP guidelines are intended to help establish transparency around tablet circulation of magazines, making it easier for publishers and advertisers to compare tablet circ across different publications. The MPA task force included Bonnier Corporation, Conde Nast, Forbes, Hearst Magazines, Martha Stewart Living Omnimedia, Meredith Corporation and Time Inc. ...Read the whole story

  • Jumptap Rolls Out New Political Ad Options

    With mobile ad spending expected to rise during the 2012 election season, Jumptap is launching new options for political advertising in partnership with two outside data specialists. The mobile ad network aims to help candidates, political groups and other organizations target ads to mobile users. ...Read the whole story

  • Titan Launches OOH Airport Division

    Clear Channel Airports and JC Decaux are getting some competition in the form of a new division created by international transit advertising company Titan and dedicated to out-of-home advertising in airports, called Titan Air. It will pursue major-market airport contracts across the U.S. ...Read the whole story

  • Apple TV Could Struggle With Content, Ads

    A new Wall Street report suggests Apple could make headway in the TV hardware market with a coming Apple TV product, but not the $60 billion-plus advertising market with programming the devices may support. The Barclays research notes that content providers would be hesitant to cut deals with Apple, so as not to upset the current pay-TV landscape. ...Read the whole story

  • FX's 'Anger Management' Airs On Viasat For Euro Viewers

    Charlie Sheen's "Anger Management" will be on cable in the U.S., but available to cord cutters in Scandinavia. Producer Lionsgate has inked a deal bringing the show to northern Europe on a Viasat Broadcasting free TV platform. ...Read the whole story

  • ABC Still Tops With 'Once," 'Desperate Housewives'