Friday, April 13, 2012
  • Political Ads Could Be Airing On Public TV, Radio

    Too much political advertising on TV airwaves? Wait. Much more could be coming. A decision by the U.S. Circuit Court of Appeals in San Francisco could pave the way for political advertising to find its way on public television or radio stations. ...Read the whole story

  • Aegis CEO Buhlmann Nabs $3 Mil In '11

    In his first full year at the helm of UK-based Aegis Group, the parent company of Carat, Isobar and other media and digital ad shops, CEO Jerry Buhlmann earned nearly $3 million in 2011. That's according to the company's recently disclosed Remuneration Report. ...Read the whole story

  • Readers Respond To Newspapers' Digital Ads

    Consumers who read digital newspaper content respond to digital advertising as well, according to a new survey commissioned by the Newspaper Association of America. Newspapers have a wide digital reach, with 60% of respondents saying they looked at an online version from a laptop or desktop in the last week. ...Read the whole story

  • Charter Promotes Interactive Ads

    Cable operator Charter Communications said it will use ad widgets from FourthWall Media to propel advanced advertising opportunities in 800,000 homes in five markets. ...Read the whole story

  • Mag Bag: 'NFL Magazine,' 'Soap Opera Weekly' Close

    While there have been fewer big magazine closures since the dark days of 2008-2010, weak print ad demand and the transition to digital media are still claiming victims. Recent weeks brought the shuttering of NFL Magazine -- a relatively recent arrival, which exited the field after just four issues -- and Soap Opera Weekly, long a staple of grocery store checkout lanes. ...Read the whole story

  • Univision Deportes Wants Bigger Ad Slice

    A top Univision executive expresses concern that advertisers have under-recognized the Hispanic audience. Univision Deportes Network, which carries soccer, debuted last week. ...Read the whole story

Slaves To New Media

Can't go on vacation (or even to a movie or ball game) without checking email or logging into social media? When was the last time you spent a solid uninterrupted hour just reading a dead-tree book ...More