Omnicom Group reported a 5% gain in revenue for the first quarter of 2012 to $3.3 billion, with a 1.3% rise in net income … Read the whole story
TV media buying and selling executives now seem to have a similar perspective for the upfront selling period for the 2012-2013 TV season: modest … Read the whole story
The effects of digital technology and all it has spawned impact the brand consumer relationship. For openers, it makes building effective communications plans more … Read the whole story
As Hulu looks to appeal to more advertisers, the company will begin charging advertisers only for spots that run in their entirety. If a … Read the whole story
New research from Viacom, says laptops and desktops are no longer the main choice after traditional TV screens. Tablets comprised a 15% share of … Read the whole story
Buying power of Hispanics is on track to hit $1.5 trillion by 2015, per Nielsen. Hispanic consumers are important to the future of business, … Read the whole story
A New York State judge has thrown out a lawsuit filed by Howard Stern against his employer, Sirius XM Radio, demanding company stock as … Read the whole story
Coca-Cola is heating up its marketing efforts for this summer's Olympics, versus its reach four years ago. This year, it will expand its initiatives … Read the whole story
Leading alcohol beverage marketers in Europe have agreed to work with the World Federation of Advertisers to draw up a set of self-regulatory guidelines … Read the whole story
Long-time radio audience measurement firm Arbitron has officially moved into the hot new mobile medium -- mobile -- announcing the launch of a syndicated, … Read the whole story