• Omnicom Revs Up 5%, 'Optimistic' About 2012

    Omnicom Group reported a 5% gain in revenue for the first quarter of 2012 to $3.3 billion, with a 1.3% rise in net income to $204.6 million. Organic revenue growth, which excludes acquisitions and currency fluctuations, climbed 5.1%. Drivers included strong new business results, a rebound in spending by some clients and above-average growth in Asia and Latin America. ...Read the whole story

  • Upfront Estimates: Modest Rev Gains, CPM Hikes

    TV media buying and selling executives now seem to have a similar perspective for the upfront selling period for the 2012-2013 TV season: modest dollar revenue gains. Per a Pivotal Research analyst, "0% to 5% volume increases for prime time advertising inventory." ...Read the whole story

  • Hulu Revamps Ad Policies, Personalizes TV Experience

    As Hulu looks to appeal to more advertisers, the company will begin charging advertisers only for spots that run in their entirety. If a viewer does the equivalent of using a DVR online and skips a portion of an ad, the marketer won't have to pay. ...Read the whole story

  • Tablet Users Watch More TV, Viewing Drops On Laptops

    New research from Viacom, says laptops and desktops are no longer the main choice after traditional TV screens. Tablets comprised a 15% share of viewing full-length TV episodes after traditional TV, according to its survey. ...Read the whole story

  • Hispanics Wield $1 Trillion+ Buying Power

    Buying power of Hispanics is on track to hit $1.5 trillion by 2015, per Nielsen. Hispanic consumers are important to the future of business, as they will play an ever-larger role in shaping demographic and consumption trends. ...Read the whole story

  • Judge Chucks Stern's Lawsuit Against Sirius XM

    A New York State judge has thrown out a lawsuit filed by Howard Stern against his employer, Sirius XM Radio, demanding company stock as part of a performance compensation agreement. Stern's lawsuit had demanded stock awards worth $300 million for himself and $30 million for his agent. ...Read the whole story

  • Coke Pours More Marketing Efforts Into Olympics

    Coca-Cola is heating up its marketing efforts for this summer's Olympics, versus its reach four years ago. This year, it will expand its initiatives to nearly 100 markets, up from 36 during the Beijing event in 2008. ...Read the whole story

  • No Minors: WFA, Alcohol Marketers Craft Guidelines

    Leading alcohol beverage marketers in Europe have agreed to work with the World Federation of Advertisers to draw up a set of self-regulatory guidelines aimed at keeping beer, wine and spirits ads pointed away from minors, especially in new media realms like social media. The new initiative has been dubbed the Responsible Marketing Pact. ...Read the whole story

  • Arbitron Unveils Mobile Measurement Panel: Will Meter Smartphones, Tablets

    Long-time radio audience measurement firm Arbitron has officially moved into the hot new mobile medium -- mobile -- announcing the launch of a syndicated, mobile consumer research service in the United States. Dubbed the Arbitron Mobile Trends Panels, the new service will utilize a proprietary, "on-device software meter." ...Read the whole story

  • The Three Rs of Modern Marketing (+ 1)

    The effects of digital technology and all it has spawned impact the brand consumer relationship. For openers, it makes building effective communications plans more comp ... ...More



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