Publicis Groupe reported a nearly 13% spurt in revenues to $1.9 billion for the first quarter of 2012 compared to the same period a … Read the whole story
More TV advertising dollars go into prime-time broadcast network dramas -- some $4.9 billion per year -- than any other genre. Dramas represent the … Read the whole story
The New York Times Co.'s online paywall strategy appears to be paying off, with new circulation revenues helping staunch losses resulting from continuing declines … Read the whole story
VOD climbed 17% -- 1 billion transactions -- to 8.8 billion in 2011. More than three-quarters of those transactions -- 6.8 billion -- were … Read the whole story
What's the overriding brand promise of Ovation? Convey that art is "not just cooped up in museums or concert halls, but all around us … Read the whole story
The Elle social commerce initiative centers on a curated "trend guide" linking to product pages where items can be purchased. The trend guide includes … Read the whole story
Brand integrations on a pair of CBS series are widely resonating with viewers, according to Nielsen data. In rankings of the most recalled integrations … Read the whole story
A new diversity study of the ad industry indicates that despite efforts by agencies, most minorities working in the field believe their experience as … Read the whole story
Who among us hasn't been shocked by the price the guy sitting next to us on the plane paid for his ticket compared to … Read the whole story