Tuesday, April 24, 2012
  • ZenithOptimedia Enlivens Brand, Brings 'ROI Agency' To Life

    ZenithOptimedia Group is refreshing its marketplace branding with the new addition of a "Live ROI" tagline to underscore the shop's real-time ROI accounting capabilities. The Publicis Groupe-owned media agency network is also sprucing up its logo and redesigning the logos of its specialty units to present a uniform corporate look. ...Read the whole story

  • Ralph Lauren Puts Digital Assignment In Review

    Iconic fashion retailer Ralph Lauren has put its digital media agency assignment into review, according to sources. The incumbent is Razorfish, a unit of Publicis Groupe. ...Read the whole story

  • Tribune Invests In Journatic, Extends Hyper-Local Content

    Tribune Company has invested in Journatic, a provider of extensive local content to media companies and advertisers. Terms of the investment were not disclosed. Journatic helps publishers and advertisers create hyperlocal content -- people, places, events -- for customers. ...Read the whole story

  • NimbleTV Begins Beta Push For TV Everywhere Service

    With the backing of some prominent media venture capital firms, NimbleTV is looking to start as a subscription TV service. It intends to bring all cable, satellite, and telco-delivered networks to any device. ...Read the whole story

  • Bee Media Buys Adcentricity

    Mobile and place-based media are being fused with the acquisition of Adcentricity, which aggregates digital out-of-home networks, by Bee Media, which operates a mobile shopping platform. Under the terms of the agreement, Bee Media will assume Adcentricity's name. ...Read the whole story

  • Subscribers Jump At 'TV Network' Netflix

    Netflix CEO Reed Hastings is hammering home the idea that the company believes it is squarely in the TV business, saying that increased competition for exclusive content is "a natural outcome of us becoming a network like other cable networks." ...Read the whole story

  • Sunday Remains Tough For Broadcasters

    Rolling into the final weeks of the season -- and right before the big May finales are set to commence -- Sunday nights continue to yield underwhelming results. ABC gained from the return of its big rookie fantasy/drama -- "Once Upon A Time" -- which posted the top rating that night. ...Read the whole story