Tuesday, April 24, 2012
  • Havas Revs Rise 7%, New Biz Up

    Havas, the Paris-based advertising holding company, reported that first-quarter revenues totaled approximately $511 million, up 7.2%. Organic growth, which excludes acquisitions and currency fluctuations, was lower -- coming in at 3.5%, the company said. ...Read the whole story

  • P&G Shifts Agency Assignments In China

    Procter & Gamble has rejiggered its media assignments in China -- where it spends a hefty $500 million a year on ads. The client's two main incumbents- -- WPP's MediaCom and Publicis Groupe's Starcom -- remain in place, with slightly altered marching orders. The shifts were designed to improve both buying efficiencies and planning insights. ...Read the whole story

  • 'Viewability' Better Than Clicks To Measure Online Ads

    Continuing to lose face among marketers, new research shows that clicks and total impressions are far from the best way to measure online conversions. The results showed that ad hover/interaction and viewable impressions had the highest correlation with conversion. Gross impressions were significantly lower. ...Read the whole story

  • TV Incentive Social Media Programs Gain Ground

    ACTV8.me -- which has deals with Fox Broadcasting (for "New Girl"), Mark Burnett Productions, Oxygen TV, Virgin Produced -- says early data shows users of the TV apps are interacting an average of 10 times per episode and accepting over two offers per episode. ...Read the whole story

  • Fox News Re-Ups O'Reilly

    Fox News has re-signed Bill O'Reilly to a multi-year deal, keeping "The O'Reilly Factor" host on the network he has been with since its 1996 launch. The show took its title when it moved to prime time in 1998. ...Read the whole story

  • Barry Diller Tells Senate: Online Video Same As Trad TV

    New digital video services should be permitted to operate on a level playing field with broadcasters and other traditional programming services, former TV and movie studio executive Barry Diller told a Senate committee. Diller is an investor in Aereo, a new digital video service that delivers over-the-air TV via the Internet. ...Read the whole story

  • Hershey Plans Double-Digit Ad Spending Bump

    Hershey plans to increase global ad spend by a low double-digit percentage this year, partly to support new campaigns for Jolly Rancher and Rolo. Dollars should also back the new Hershey's Simple Pleasures, which the company is launching in three flavors and says has 30% less fat than some milk chocolate products. ...Read the whole story

  • LGBT Consumers Are Increasingly Mainstream

    Lesbian, gay, bisexual, and transgendered people (LGBT) have ceased to be a mostly urban subculture and are now largely integrated into mainstream American society and culture, according to a new study by Starcom MediaVest Group. Other aspects of LGBT integration range from economics to cultural tastes to family life. ...Read the whole story

  • Zippo Rocks Out With New Campaign
Confusion By Design -- Or How I Learned To Hate My Program Guide

So counterintuitive is my new MSO interface, it took us as a family 10 days to work out how to record programs and another two weeks before we could find them. ...More