Monday, April 30, 2012
  • FCC Plays Politics, Orders TV Stations To Publish Ad Rates Online

    TV political advertising data, available to the public at TV stations and at the FCC, will now be available online -- much to the chagrin of TV stations. ...Read the whole story

  • WPP Revs Up 5.5%, New Biz Nearly $2 Bil

    London-based ad holding company WPP reported a 5.5% hike in revenues for the first quarter to $3.76 billion. The company said profits increased in the quarter versus the same year-ago period, but it did not provide a figure or percentage gain. Advertising and media management revenues topped the list with 8.4% revenue growth overall. ...Read the whole story

  • Viacom, WhoSay Team To Integrate Social Content, Marketing Cross-Platform

    Viacom Media Networks will announce a deal Monday that allows the company to sell premium and custom social content, supporting linear, digital and mobile through an agreement with WhoSay, a platform aimed at supporting celebrities on social and publisher Web sites. ...Read the whole story

  • Kiss Off: KISS FM Merges With WBLS

    The reign of one of the nation's best-known R&B radio stations, New York City's WRKS, 98.7 KISS FM, is over. It will merge with longtime rival 107.5 WBLS, station management revealed. KISS-FM will be converted to an all-sports format under new call letters: WEPN-AM, ESPN New York. ...Read the whole story

  • Smart TV Ads Gain Greater Consumer Reach

    Ads and messaging in and around smart/Internet-connected TVs can make for a greater impact with consumers. ...Read the whole story

  • Publicis Puts Pay Public, Klues Ranks 3rd With $3.1 Mil

    When the company disclosed full-year 2011 financial results back in February, Publicis Groupe CEO Maurice Levy declared the firm's effort a "good performance." Revenues rose 7.3% with organic growth of 5.7%. But for executive pay, it was an excellent year. The Global CEO of Saatchi & Saatchi and CEO of VivaKi saw pay rises of 80%+ respectively. ...Read the whole story

  • Kindle Fire Boosts Amazon Digital Sales

    Amazon's first-quarter results suggest its strategy of selling a cheap tablet computer to drive digital sales is starting to pay dividends. The e-commerce giant attributed its 19% rise in media sales during the quarter in part to e-books, movies and music being purchased through the $199 Kindle Fire tablet it launched in November. ...Read the whole story

  • 'Departures' Ad Pages, Revenue Travel Upward

    While the consumer magazine business in general may be struggling, some titles stand out from the crowd with big increases in ad pages and revenue. American Express Publishing's Departures is a member of that happy club, with ad pages increasing 5% and ad revenues up 20% in the first half of 2012. ...Read the whole story

Catching Ear: A Conversation With Youth Marketer Tony Hawk

On the eve of this week's PTTOW! Youth Media Conference in Laguna Niguel, Calif., MediaDailyNews caught the ear of skateboarding star, actor and youth marketing expert Tony Hawk about the ups and downs of reaching today's ...More