• Discovery Buys Revision3 To Expand Original Content by Gavin O'Malley

    Looking to further expand its digital footprint, Discovery Communications has entered into an agreement to buy Web video programmer Revision3. Financial terms of the deal were not disclosed, but previous reports put the price between $30 million and $40 million. ...Read the whole story

  • Cablevision Gains Video Customers, Helped By Mobile, Net Rises by Wayne Friedman

    More Internet and phone consumers at Cablevision Systems helped the company maintain its revenue levels in its first quarter of 2012 versus the same period a year ago. But Wall Street still wasn't happy. ...Read the whole story

  • Rentrak Retains MPG's Collaborative Alliance, First Project: A VOD Network TV Directory by Joe Mandese

    MPG's Collaborative Alliance has entered into a formal agreement with Nielsen TV audience measurement rival Rentrak, and its first project is to create a much-needed database that advertisers and agencies can use to evaluate and plan which television networks offer free, ad-supported video-on-demand (VOD) channels. ...Read the whole story

  • Revs For Viacom TV Nets Up, Films Disappoint by Wayne Friedman

    Amid still-troubling TV network ratings concerns -- and some weak advertising results -- Viacom's media networks were the highlight of its quarterly earnings report. ...Read the whole story

  • Dauman Defends Nickelodeon, Netflix Deal by Wayne Friedman

    Despite suspected viewership concerns over Netflix, Viacom chief executive Philippe Dauman defended Nickelodeon's deal with the subscription video demand service, noting it brings both promotional and revenue benefits. ...Read the whole story

  • Ad Council, Clear Channel Launch Anti-Obesity Campaign by Erik Sass

    Childhood obesity poses a grave threat to the current and future health of young Americans, prompting initiatives from the public and private sectors. The Clear Channel Communities, which carries out community engagement for CC Media Holdings, has partnered with the Ad Council to launch a new campaign of public service announcements called "Healthy Habits," which includes both radio and online spots. ...Read the whole story

  • Mag Bag: 'Cosmo' Teams With EYE For Mall Campaign by Erik Sass

    'Cosmopolitan' is looking to connect with consumers close to the point of purchase through a partnership with EYE, which operates a network of digital and static out-of-home signage in malls across the country. The partners launched a Spring Fashion campaign featuring exclusive 'Cosmo' content in shopping malls in the top 20 DMAs. ...Read the whole story

  • Univision Touts Strong TV, Radio Returns And Younger Demos by David Goetzl

    Univision CEO Randy Falco acknowledged the increased competition in the Spanish-language TV space, but suggested the company's entrenched leadership will continue -- even as News Corp. has joined the fold and Comcast looks to upgrade Telemundo. In the first quarter, excluding political dollars, net revenue for the company was up 9.3%. ...Read the whole story

  • spirits Jagermeister Joins Cabinet Of Liquor Advertisers by David Goetzl

    In another sign that hard-liquor advertisers are increasingly warming to cable TV campaigns, Jagermeister is launching its first effort on networks such as Comedy Central, Discovery, ESPN and FX. The creative features ESPN commentator and former NFL star Keyshawn Johnson, tattoo artist Mister Cartoon, boxing trainer Freddie Roach and others ...Read the whole story

  • Ad, Media Pundit Bob Garfield Joins MediaPost by Staff Writers

    Bob Garfield, long-time advertising and media industry columnist, critic, author, essayist, pundit, international lecturer and co-host of National Public Radio's Peabody Award-winning "On the Media" series has joined MediaPost as an editor-at-large. Garfield's columns will appear regularly in various MediaPost publications, and he will also play prominent public speaking roles in the publishing company's conferences and events. ...Read the whole story

Huh? by George Simpson

You can rant and rave all day long about the shift in media use to digital platforms and how interactivity enhances the prospects for conversions ... ...More

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