• Horizon's Adgate Illuminates National TV Supply And Demand

    In an Advertising Research Foundation presentation Wednesday, Horizon Media's top researcher Brad Adgate illustrated just how much ratings and costs have been moving in opposite directions, citing Nielsen data. ...Read the whole story

  • Consumer Spending Growth Slows in U.S., Drops Sharply in UK

    Consumer spending growth slowed in the U.S. in April, while comparable spending in the UK fell by the sharpest percentage in almost a year. According to payment processor and spending tracker First Data Corp., year-over-year spending growth by U.S consumers in April reached 5.7%, which was down three percentage points from March when spending was up 8.7%. ...Read the whole story

  • Vitrue, NBC Sports Expand Social Media Relationship

    Social marketing firm Vitrue said it has expanded its relationship with NBC Sports, which will give it a role in facilitating social media operations related to the Olympics this summer. The company began working with NBC Sports on the NHL earlier this year. ...Read the whole story

  • Forrester Report Identifies 'Leaders' In Channel Attribution Space

    A new report from Forrester Research identifies WPP's GroupM as one of the top five providers of cross-channel attribution tools and platforms in the industry. It was the only media agency entity to make the list. The report comes as marketers increasingly are looking for more precise attribution tools to increase the effectiveness of the advertising and marketing dollars they spend. ...Read the whole story

  • DirecTV CEO: Sunday Ticket A 'Loss Leader'

    As DirecTV offers another promotion for its Sunday Ticket offering, the company's top executive said Tuesday the NFL package is a customer attraction and retention device, not a profit center. "Given that the costs of the product are increasing, our view is use it as a loss leader, and we'll go from there," said CEO Michael White on an earnings call. ...Read the whole story

  • Internet Radio On The Rise

    Internet radio listening is surging, according to new data unveiled this week by TargetSpot, which operates a digital audio ad network, and Pandora, the leading online audio platform. ...Read the whole story

  • ACC Tournament To Get Title Sponsor

    The nearly 60-year-old ACC men's basketball tournament is likely to have a corporate title sponsor for the first time next spring. Under a new deal between the ACC and ESPN, the network can sell the real estate, much as Dr. Pepper is attached to the conference's football championship game. ...Read the whole story

  • News Corp.'s Cable, Film Businesses Boost Q3 Results

    News Corp.'s film and cable units help to give the company a sharp rise in its fiscal third-quarter profits. Net income shot up 47% to $937 million with revenue inching up 2% to $8.4 billion. Its strongest unit -- cable networks -- witnessed revenue growth of 16% to $2.38 billion. ...Read the whole story

  • Lin TV Sees Q1 Gains In Local, Political Revenues

    Lin TV Corp. witnessed stronger local and political ad revenues in the first quarter. Local revenues, which include net local advertising revenues, retransmission consent fees and TV station Web site revenues, gained 16% to $67.7 million. National spot advertising gained 4% to $23.1 million, and overall advertising sales rose to $104 million from $101.5 million. ...Read the whole story

  • Broadcast Nets Down Seasonally, Fox Still Leads

    With just a couple of weeks left in the broadcast year, the most current season-to-date ratings for the five major English-language broadcast networks ratings are down an average 7% versus a year ago among key advertiser-targeted 18-49 viewers. ...Read the whole story



Recent Most Read Stories

Follow MediaPost