Friday, May 11, 2012
  • Nielsen Unveiling Suite Of Next-Generation TV Meters: Designed To Enhance Compliance, Cross-Platform Measurement Too

    In what is likely the most significant change in the methods Nielsen uses to measure TV -- and potentially all forms of video content -- the ratings company this week quietly began informing clients of a major initiative to develop a suite of new audience meters and digital tracking codes that could begin replacing its current meters as soon as 2014. Dubbed "GTAM," which stands for Global Television Audience Metering, the initiative includes the development of four new audience metering technologies designed to deal with the all of the conceivable challenges involved in measuring the viewing behavior of contemporary consumer ... ...Read the whole story

  • Havas Shareholders Approve Buyback, Aegis Investors Endorse Management

    Havas shareholders approved a resolution at the company's annual meeting Thursday authorizing the Paris-based ad company to buy back as many as 51.7 million shares representing about $328 million or 12% of the company's share capitalization. Shareholders at London-based Aegis Group, also convened for an annual meeting, voted to reelect both the chairman and CEO to the board by wide approval margins. ...Read the whole story

  • Dish Makes Commercial-Skipping Easier With Auto Hop

    Dish Network has created another new feature that won't be making too many friends among TV advertisers. The new feature, called the "Auto Hop," expands the operations of the satellite TV distributor's recently released "Hopper" DVR unit, which automatically records eight days or up to 100 hours of HD prime-time programming on ABC, CBS, Fox, and NBC. ...Read the whole story

  • 'San Diego UT' Wants to Buy 'Orange County Register'

    The privately held media company that owns the "San Diego Union-Tribune" is in negotiations to buy "The Orange County Register" along with 24 community newspapers owned by Freedom Communications, according to a number of local press reports citing comments made by "San Diego Union-Tribune" CEO John Lynch at a meeting of a local civic organization. ...Read the whole story

  • Yahoo, ABC Partner On Interactive TV Using Mobile Devices

    Using Yahoo's IntoNow system, ABC will allow viewers to enter a sweepstakes while watching freshman drama "Revenge" live. An IntoNow app allows users to "tag" content by pointing a mobile device at the screen, which kick-starts a version of interactive TV. ...Read the whole story

  • DirecTV Commissions Original Drama

    DirecTV's Audience Network, which partnered with NBC to air "Friday Night Lights" and carries the "Dan Patrick Show," has commissioned its first original scripted drama. The series, "Rogue," is set to launch in the summer of 2013. ...Read the whole story

  • Mag Bag: Tablet PC Ownership, Interest Increases

    Interest in owning a tablet PC has increased among people with household incomes over $100,000, even as overall tablet ownership rates have also increased, according to "Catching the Tablet Wave," a new study from Ipsos MediaCT. ...Read the whole story

  • Forrester: Marketers Must 'Reboot' Agency Lineups

    Given the speed of change in the digital world, along with general dissatisfaction by most marketers with their agency lineups, Forrester Research has issued a new report calling for an "agency roster reboot" that would require marketers to embrace new agency models and relationships. ...Read the whole story

  • AMC's Q1 Ad Sales Soar, Up 30%
Would You Hire This Man (Honestly)?

Since I launched my own business more than 25 years ago, one of the many joys has been not having to keep a resume handy in case I get fired or decide to move to the ...More