Monday, May 14, 2012
  • Univision's Upfront Pitch: You Want Hispanics? You Need Us

    Univision unveiled a multiplatform upfront strategy Friday that includes more than a dozen new prime-time programs across its terrestrial networks in addition to a number of new online series and several other digital initiatives that will make much of Univision's programming available to viewers on demand on multiple devices. ...Read the whole story

  • TV Upfront: Scatter, GDP Signaling Slight Improvement

    What will the new upfront look like? For the upcoming full TV year, GroupM Chief Investment Officer Rino Scanzoni says cable networks might show stronger improvement than the TV market as a whole, and that flat or lower numbers will be in order for broadcast. For the upfront, broadcast is estimated to pull in anywhere from $9.2 billion to $9.5 billion; cable somewhat higher, $9.4 billion to $9.7 billion. ...Read the whole story

  • NBC Adds Another 'Voice,' Harbert Raises His On Dish Ad-Zapper

    With a dearth of hit shows, NBC is taking a gamble by doubling up on "The Voice" next season. The singing competition has been a huge success, but adding a fall edition could dilute its impact. ...Read the whole story

  • Dentsu: Despite Recovery, Japanese Ad Economy Contracts For Fourth Consecutive Year

    Despite the lingering effects of the Japanese earthquake and tsunami, the Tokyo-based agency holding company managed to post a 3.3% gain in net sales for its fiscal year ended March 31. Dentsu, the parent company of agencies such as 360i and mcgarry bowen, said that while production continued to recover in Japan, the nation's economy remained uncertain due to compounding effects of the overseas economic slowdown. ...Read the whole story

  • Univision-Starcom Ink Early Upfront Deal, Shift Media Dollars

    Univision says it has made the largest single-agency upfront deal ever with Starcom USA and its multicultural media agency Tapestry. Univision says the deal will be the first to use a "video neutral approach," which considers all media platforms for the big Spanish-language network, two broadcast networks, three rated cable channels, local TV and radio stations, and Univision's online, mobile and social video destinations. ...Read the whole story

  • Analyst: Scatter Market Suggests Buyers May Have Overpaid In Upfront

    With the dawn of the upfront presentations by the Big Four networks, a Wall Street analyst suggests that a lackluster scatter market means buyers may have slightly overpaid in last year's market. Most scatter pricing this season has been less than 10% above the upfront market -- a slim enough bump to suggest the market may have been overheated, according to a new report by RBC Capital Markets' David Bank. ...Read the whole story

  • Allied Launches African-American Division

    Allied Integrated Marketing, which executes marketing campaigns for entertainment clients including movie studios, video game companies, and TV networks, has launched a new division, Allied Moxy, focused on African-Americans, the company announced Thursday. ...Read the whole story

  • Nickelodeon Research Indicates Co-Viewing Opportunities

    Across the globe, Nickelodeon research finds there is a "stronger sense of connectedness within the family," with data showing that fathers are more heavily involved than before. Research covered 20 countries and found that in 82% of them, fathers are more "hands-on" and spend more time with their kids than in the past. ...Read the whole story

  • Farmers Insurance Puts Its Media Agency Assignment Into Review
    My Resume, Disclaimed

    It is a great pleasure now being associated with MediaPost, a position I attained thanks in no small part to a resume compiled over many decades and a spotless reputation. However, in the past few days, ...More