Univision unveiled a multiplatform upfront strategy Friday that includes more than a dozen new prime-time programs across its terrestrial networks in addition to a … Read the whole story
What will the new upfront look like? For the upcoming full TV year, GroupM Chief Investment Officer Rino Scanzoni says cable networks might show … Read the whole story
With a dearth of hit shows, NBC is taking a gamble by doubling up on "The Voice" next season. The singing competition has been … Read the whole story
Despite the lingering effects of the Japanese earthquake and tsunami, the Tokyo-based agency holding company managed to post a 3.3% gain in net sales … Read the whole story
Univision says it has made the largest single-agency upfront deal ever with Starcom USA and its multicultural media agency Tapestry. Univision says the deal … Read the whole story
With the dawn of the upfront presentations by the Big Four networks, a Wall Street analyst suggests that a lackluster scatter market means buyers … Read the whole story
Allied Integrated Marketing, which executes marketing campaigns for entertainment clients including movie studios, video game companies, and TV networks, has launched a new division, … Read the whole story
Across the globe, Nickelodeon research finds there is a "stronger sense of connectedness within the family," with data showing that fathers are more heavily … Read the whole story
Farmers Insurance has put its media agency assignment into review, according to sources. According to Kantar, the client spent a little more than $155 … Read the whole story
It is a great pleasure now being associated with MediaPost, a position I attained thanks in no small part to a resume compiled over … Read the whole story