Tuesday, May 15, 2012
  • NBC's Harbert Posits Ratings Change: Time to 'Consider' C7

    It won't happen this upfront, but Ted Harbert, the chairman of NBC Broadcasting, moved the ball down field on what could become a major battle on Madison Avenue: whether to shift to C7 ratings. Buyers are likely to resist since it would give a network higher ratings, which would raise ad prices. A ...Read the whole story

  • Telemundo Ups Original Shows, Olympic Coverage

    Telemundo, the Comcast-owned Spanish-language media company, is boosting its original program production output by 40% to more than 800 hours for the 2012-13 season. It will add six new novellas as part of its programming mix, along with a record amount -- 170 hours -- of original Olympics-related content for the upcoming London games. The brand will also get repositioning this fall and a new logo and tagline in the future. ...Read the whole story

  • Starcom, Interpublic Push To Get Discrimination Suits Dismissed

    Agencies are pushing back against recently filed lawsuits claiming that they are guilty of race discrimination and asking courts to dismiss the complaints. ...Read the whole story

  • Fox's 2012-'13 Season Beefs Up Comedy Block

    Although Fox's overall ratings are down year-to-year, due to double-digit declines with "American Idol," it will win the season among key 18-49 viewers. That means the network has fewer holes to fill for the 2012-2013 season. Fox will start up a comedy block on Tuesdays. ...Read the whole story

  • Report: Broadcast Tops Cable, Viewers Embrace Key Nets

    A new marketing survey shows the broadcast networks getting top scores over all cable networks. But top cable-rated networks performed well. These networks include ABC, CBS, Fox and NBC, as well as ESPN, Discovery, History, USA, Food Network and TNT --- brands that "American consumers can't do without," according Toronto-based Solutions Research Group. ...Read the whole story

  • Zinio CMO Reflects On Competitive Mobile Magazine World

    With an explosion of rival newsstand and reader apps, Zinio has to ensure it doesn't get bypassed by everyone from Amazon to Zite. Online Media Daily sat down with Zinio CMO Jeanniey Mullen to talk about how the company deals with a dynamic, ever-changing digital world. ...Read the whole story

  • Unilever, NBCU Mix 'Best Night' Campaign With TV, Online Video

    Unilever will use some unusual input from consumers and NBCUniversal for a series of on-air and online advertising to start up a new campaign for Clear Scalp & Hair Therapy. The campaign "Best Night Ever" uses technology called Interlude to let users decide what happens next in the story of two characters, Chloe and Logan. ...Read the whole story

  • Allrecipes.com Launches OOH 'Dinner' Campaign

    AllRecipes.com is plastering high-traffic commuter hubs in downtown Los Angeles with out-of-home ads showing the most popular local food items alongside QR codes. They lead users to the relevant recipes, allowing them to create a shopping list that can be accessed at the store via smartphone or using the AllRecipes.com Dinner Spinner app. ...Read the whole story

  • Roberts Hosts ESPN's Lexus 'Game'