January 25, 2023
Thursday, May 17, 2012
TV advertising and measurement technologies have begun to better link television and video data, as online marketers begin to understand the importance and benefits … Read the whole story
With the season nearly complete, CBS has moved into a virtual dead heat with Fox in the ratings that matter most to advertisers: C3 … Read the whole story
- COMMENTARY
Don't you long for the days when everyone in marketing and advertising didn't hitch their wagons or stake their claims to outside-the-box thinking? I … Read the whole story
Don't think of TBS and TNT as TV networks -- think of them as "video destinations." And for the first time, those destinations will … Read the whole story
NBCUniversal has announced how some of its Summer Olympics coverage will be divided across its properties. Notably, Bravo will be an Olympic outlet for … Read the whole story
Centro, which operates an exchange selling online inventory from newspapers and other local sites, has partnered with Krux to launch an ad exchange for … Read the whole story
Katie Couric's deal to work on projects with ABC News involves a significant "get" later this month with an exclusive interview with Prince William … Read the whole story
New York District Court Judge Jed S. Rakoff has ordered the criminal trial (by jury) of former Posterscope USA executives Todd Hansen and James … Read the whole story
Audiences continue to own more HDTV sets, but the number of ads shot in high-definition appearing on Hispanic-targeted networks and stations lags behind the … Read the whole story
