• Upfront: CW Adds 50 Hours Of Shows, New Digital Studio by Steve McClellan

    The CW adds 50 hours of programming to its lineup of shows, including its first full summer slate of original series. The CW also unveiled a new digital content effort called CDW, a digital in-house studio that will create short-form programs for digital streams including online, mobile and tablets. ...Read the whole story

  • Mindshare Shuffles Executive Deck, Doyle To Agency President by Steve McClellan

    WPP's Mindshare is making several senior-level management moves, including naming former MEC North American CEO Lee Doyle as president, client development, a new position at the agency. ...Read the whole story

  • Forecast: Local Ads Hit $150 Mil By 2016, Trad Media Holds by Wayne Friedman

    BIA/Kelsey says local advertising will see a compounded annual growth rate of 2.6% through 2016, rising to $150 million from $132 million. TV and radio will hold their own, but mobile and online ads will impact overall share. ...Read the whole story

  • USA Reveals Move Into Reality, Original Comedy At 'Suitless' Upfront by Steve McClellan

    USA Network is making a push into original comedy after acquiring off-network rights to the hit sitcom "Modern Family." The network is also getting into the reality business for the first time. The new programs were unveiled at the network's upfront presentation in New York on Thursday afternoon. ...Read the whole story

  • VOD Advertising Hits A Bullseye, Time Warner To Deploy BlackArrow System-Wide by Joe Mandese

    In a development that could help advertisers and agencies tap into the burgeoning video-on-demand advertising marketplace, one of the largest cable TV operators, Time Warner Cable, this morning said it would utilize BlackArrow to power a "system-wide deployment" of real-time, dynamic ad insertion into its VOD programming. ...Read the whole story

  • Hex Factor: ARF Forum Showcases New Social TV Analytics Platform, Offers Brand Insights Too by Gabe Samuels

    In what might be described as media's long-tail wagging its biggest dog, researchers are tapping social media to help television programmers better understand viewer reaction to and experience with TV content. During a demonstration at an ARF Thought Leader Forum in New York, Crimson Hexagon demonstrated a new platform capable of mining more than 100 billion social media data points to provided detailed -- and sometimes surprising -- insights into the way people watch television. ...Read the whole story

  • Berkshire Buys 63 Newspapers From Media General by Erik Sass

    Media General is getting out of the newspaper business and Warren Buffett is jumping in feet first, with a deal transferring 63 Media General newspapers to Buffett's Berkshire Hathaway for $142 million in cash -- along with a $400 million loan to Media General, plus a line of credit up to $45 million. ...Read the whole story

  • New Electus Series Spotlights Asian Subculture, Targets The Masses by Ross Fadner

    Sensing an opportunity in developing content around subcultures, Ben Silverman and IAC's Electus have partnered with Tyrese Gibson's HQ Productions and new production studio DiGa to bring the lives of a group of Asian-Americans to the masses in a new online video series called "K-Town." ...Read the whole story

  • NCM Reveals New Cinema Ad Products by Erik Sass

    National CineMedia, which operates the country's largest cinema advertising network, is launching three new cinema advertising and entertainment products for the big screen, as well as mobile and online. ...Read the whole story

  • Comcast Kicks Off Skype, Enhances Service by David Goetzl

    Comcast has launched "Skype on Xfinity," which allows video-calling on the TV screen. The opportunity is available in Boston and Seattle and ticketed for eight more markets this week. Users can Skype on the screen, while continuing to watch TV with a picture-in-picture option. ...Read the whole story

  • Viacom Leverages Social Media To Aid TV Experience by Wayne Friedman

    A new Viacom study on social media says viewers engage around seven different types of social TV activities -- online or offline -- a week. The No. 1 request for content via social TV services is full-length episodes (88%), followed by sneak peeks of new episodes (75%). ...Read the whole story

  • Mag Bag: 'LA Magazine' Shuttered -- Again by Erik Sass

    Citing the continuing weakness in print advertising demand and broader economic uncertainty, the 'Los Angeles Times' is closing "LA, Los Angeles Times Magazine." In its place, the newspaper is creating a quarterly glossy publication covering luxury, design, fashion and style. ...Read the whole story

  • Regal Assets Taps Miller To Plug Gold by David Goetzl

    Conservative commentators such as Rush Limbaugh and Glenn Beck have been inveterate endorsers of gold as an alternative investment in what they would say is an uncertain world. Now, Dennis Miller has picked up some business from Limbaugh. ...Read the whole story

  • Why Facebook Could Disappear by George Simpson

    By the time you read this, the Zuck and his various expat cronies will have so much money that they can tell GM where to ... ...More

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