January 25, 2023
Monday, May 21, 2012
Mediabrands is preparing to launch its third agency network this summer. The shop will be called Brand Programming Network, or BPN, and is designed, … Read the whole story
WPP's Possible Worldwide has bought a majority stake in Grape, a Russian digital agency. Like most holding companies, WPP is bulking up on its … Read the whole story
A top Nielsen executive said the company's fledgling Online Campaign Ratings (OCR) product is heading toward an industry standard in tracking Internet consumption with … Read the whole story
- COMMENTARY
In college, one of my pals bought an 80-watt Dynaco stereo control amp kit and painstakingly built it over four months. That fall, he … Read the whole story
- COMMENTARY
In today's DVR dominant world, the only "appointment television" taking place during prime time is when the "season pass" is being set on the … Read the whole story
Radio started the year with modest growth, according to the latest figures from the Radio Advertising Bureau, which said total radio advertising revenue increased … Read the whole story
Teenagers watch TV in less common areas of the home -- such as bedrooms and basements ---while 12-17s spend an outsized share of game … Read the whole story
General Motors will not be advertising in the next Super Bowl, which will run on CBS in 2013. Traditionally, the big automaker has been … Read the whole story
