Tuesday, May 22, 2012
  • Spotlight Goes 360, Cuts Deal With SMGx For Clients To Use Digital Targeting, Accountability

    Industry-wide initiatives like Canoe Ventures may have floundered, but at least one major cable TV operator is muscling ahead with enhanced TV advertising buys that offer digital targeting, measurability and even interactivity. Comcast Spotlight, the spot and local cable TV advertising sales division of Comcast Corp., this morning unveiled Comcast Media 360, a new unit focused on helping marketers and agencies to leverage developing "cross-platform" advertising options. ...Read the whole story

  • ANA: Advertisers Need Brand-Specific Ratings, Not C7

    Some of the networks took advantage of upfront week to push for a new ratings currency that would include seven days of DVR playback versus the three days of playback included in the current ratings system (C3). The ANA is not as enamored of the move -- claiming that C7 will not give a clear picture of how many viewers watched specific ads. ...Read the whole story

  • Ogilvy's Next 'Frontier': Buys Stake In Myanmar Agency

    Calling it Asia's "newest frontier," WPP ad shop Ogilvy & Mather has agreed to acquire a stake in Today Advertising, an agency in Myanmar (also known as Burma). Until recently, the Southeast Asian country had trade sanctions imposed on it by many Western nations. ...Read the whole story

  • TVB Promotes Spot TV As Better Buy

    Just days before the 2012-2013 upfront TV ad market is set to begin, the TVB, the television stations' advertising trade group, is making a case that spot TV can be cheaper than network TV -- at least as it concerns program pricing in the scatter market. ...Read the whole story

  • Adobe PrimeTime Bridges Gap From TV To Online Video

    Adobe today will release a series of advancements for Project Primetime that supports TV ad content across connected devices. The new offering, Primetime Simulcast, allows media companies to simultaneously broadcast traditional channels online with dynamically inserted ads across devices. ...Read the whole story

  • Rovi, Nuance Team: Tell Your TV What You Want

    Electronic-guide based service Rovi is teaming up with Nuance Communications so cable TV subscribers can tell their TV sets what they want to watch. New technology will allow TV viewers to change the channel with voice commands, as well as browse, bookmark and search for content on both live and VOD TV programming by speaking. ...Read the whole story

  • Azteca America Urges Hispanics To Vote

    Azteca America and its parent company, Grupo Salinas, are partnering with Voto Latino, a nonprofit organization devoted to raising electoral participation in the U.S. Hispanic population, on a new cross-platform campaign of public service announcements urging Hispanics to vote. ...Read the whole story

  • Hulu To Debut 3 Original Series

    Delving deeper into original content, Hulu just unveiled three new series and seven exclusively licensed TV shows previously unavailable to U.S. audiences. Premiering throughout the summer, the half-hour shows include " Spoilers," a movie 'revue' hosted by filmmaker and geek god Kevin Smith; "Up To Speed," Richard Linklater's travel series, and "We Got Next," a comedy that follows a pickup basketball team. ...Read the whole story

  • Clear Channel Airports Flies New Mobile App
  • Hispanic Sports Fans Rising, Sports Advertising Up
  • 'GMA' Gets Afternoon Spinoff
Creativity And Scale: Sworn Enemies Or Strange Bedfellows?

To achieve success in today's complex media world, the biggest clients need a dedicated, global insights provider. A portion of an agency insights team is not enough. ...More