Thursday, May 24, 2012
  • Initiative Splits Innovations, Digital Units, Rosner To Run Innovations

    Nearly a year after combining the operations, media shop Initiative is now de-coupling its Innovations and Digital units. The move comes after MillerCoors consolidated its nearly $400 million (per Kantar) media assignment with Initiative earlier this month. Dave Rosner will return to running the Innovations operation as executive vice president/director of Innovations for North America. ...Read the whole story

  • Local Cable Grows Political Ad Dollars

    It may come as no surprise that spot TV is still the media-buying tool of choice for presidential candidates' advertising campaigns -- but local cable appears to be gaining. The medium now averages 19% in terms of overall ad unit share of political candidates' media buys. ...Read the whole story

  • WAS Steers Jaguar Social Media Account

    Social media agency We Are Social has been appointed by iconic car brand Jaguar to manage its global social media account after a formal review. WAS has been awarded a two-year contract; it will continue the day-to-day oversight of the client's community engagement programs on Facebook, Twitter, and Google+. ...Read the whole story

  • Paywalls Proliferate, Most DIgital Pros Won't Pay For Them

    While the figures may not be indicative of broader consumer behaviors, over half of digital media professionals who encounter online paywalls say they immediately leave the Web site. The news comes as more U.S. newspapers establish, or consider establishing, online paywalls for their content. ...Read the whole story

  • Elite, Clear Channel Strike New OOH Deals

    Elite Media in Las Vegas and Clear Channel Airports in Philadelphia signed new deals for out-of-home advertising in transportation venues. The Las Vegas Monorail carries over 50,000 riders per day on nine trains serving seven stations concentrated along the Las Vegas Strip, while Clear Channel Airports' new seven-year contract is with Philadelphia International Airport, the 19th-busiest airport in North America. ...Read the whole story

  • McClatchy Newspapers Plan Paywalls

    McClatchy Co., one of the nation's largest newspaper publishers, is planning to introduce online paywalls at its newspaper Web sites. The first batch of five newspapers will introduce their online paywalls about two months from now, using the online payment system tested at 'The Modesto Bee.' ...Read the whole story

  • Networks Want 3D Costs Shared

    The TV networks believe other entities should share in the pricey costs to produce in 3D. Presumably, that includes the leagues and rights holders, as well as manufacturers of 3D TV sets. ...Read the whole story

  • Rentrak, MasterCard To Merge TV Audience, Consumer Transactional Data

    Nielsen rival Rentrak this morning announced a deal with credit card giant MasterCard that it says will integrate Rentrak's TV audience data with MasterCard's "consumer trends and insights" derived from billions of payment transactions. Rentrak said the deal is intended to provide advertisers and agencies with "deeper insights into media consumption and aggregated consumer buyer behavior to help them reach their intended audiences more effectively." ...Read the whole story

Uncommon Sense: FUCCEM

Everyone else seems to be engaged in various extraordinary efforts to optimize a patently failing traditional ad model. The industry is suddenly engaged in finding new ways to optimize stupidity. ...More