• Unilever Retains Mindshare For Media-Buying Duties by Steve McClellan

  Unilever will keep WPP's Mindshare as its media-buying agency in the U.S., the first shoe to drop in a $6 billion global review by the client. However, the media planning portion of the account is still up for grabs. ...Read the whole story

• Buffett To Buy More Newspapers by Erik Sass

  Warren Buffett isn't done buying newspapers. Berkshire Hathaway may acquire more newspapers in the next few years, according to the Omaha investment mogul, fresh from the acquisition of 26 daily newspapers and 37 weeklies and community papers from Media General. ...Read the whole story

• Fox Wins TV Season, NBC Jumps To Third Place by Wayne Friedman

  Fox won another TV season, in the viewing metric that matters most to advertisers: 18-49 viewers. But the race was a lot closer, as CBS -- in second place -- came within two-tenths of a rating point. ...Read the whole story

• IPG Shareholders Keep Roth, Exec Compensation In Place by Steve McClellan

  Interpublic shareholders met Thursday in New York and voted overwhelmingly to re-elect all members of the company's board of directors including chairman and CEO Michael Roth. ...Read the whole story

• 'American Idol' Turns Live TV Into Tweet Fest by Laurie Sullivan

  The "American Idol" TV live season finale generated more than 1 million social comments, contributing to the 5.9 million for the season. A Flock to Unlock campaign on Twitter in real-time pushed the numbers higher compared with prior shows. ...Read the whole story

• Ad Diversity Challenged In New Ad, 'Pitch' by Steve McClellan

  AMC and multicultural shop Muse Communications are about to turn up the volume on the discussion about the ad industry's lack of diversity. A new spot blasts the industry and is featured in AMC's "The Pitch." ...Read the whole story

• Social Media Gives Additional Push To TV Ratings by Wayne Friedman

  Social media's influence continues to significantly add value to some shows -- especially those that don't have the biggest ratings. The largest gains for this 2011-2012 broadcast season went to Fox's "Glee," Comedy Central's "South Park" and MTV's "Jersey Shore," per Optimedia's Content Power Ratings. ...Read the whole story

• 'Sun' Editor Arrested As Part Of Phone Hacking Investigation
• PBS Touts England, Oxford Mysteries This Summer

Recent Most Read Stories

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• Sony Debuts Marketing Campaign For 4K TV Sets
• Out-Of-Home Trading Platform Integrates With Mediaocean, Posterscope Backs Move
• Media Storm Inks Ad Buying Deal With Videology

Previous Issues

• Tuesday, May 21, 2013
• Monday, May 20, 2013
• Friday, May 17, 2013
• Thursday, May 16, 2013
• Wednesday, May 15, 2013
• Tuesday, May 14, 2013
• Monday, May 13, 2013
• Friday, May 10, 2013
• Thursday, May 9, 2013
• Wednesday, May 8, 2013
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