January 25, 2023
Tuesday, May 29, 2012
Unilever will keep WPP's Mindshare as its media-buying agency in the U.S., the first shoe to drop in a $6 billion global review by … Read the whole story
Warren Buffett isn't done buying newspapers. Berkshire Hathaway may acquire more newspapers in the next few years, according to the Omaha investment mogul, fresh … Read the whole story
- COMMENTARY
Seven years ago, amid flying spittle and other signs of deep agitation, a notorious crank predicted the end of network television by 2020. Audience … Read the whole story
Fox won another TV season, in the viewing metric that matters most to advertisers: 18-49 viewers. But the race was a lot closer, as … Read the whole story
Interpublic shareholders met Thursday in New York and voted overwhelmingly to re-elect all members of the company's board of directors including chairman and CEO … Read the whole story
The "American Idol" TV live season finale generated more than 1 million social comments, contributing to the 5.9 million for the season. A Flock … Read the whole story
AMC and multicultural shop Muse Communications are about to turn up the volume on the discussion about the ad industry's lack of diversity. A … Read the whole story
Social media's influence continues to significantly add value to some shows -- especially those that don't have the biggest ratings. The largest gains for … Read the whole story
