• Cable Ratings Impacted By Streaming Rivals by Wayne Friedman

  Some traditional cable TV program ratings may be affected by Netflix, Amazon and other services that offer up rerun programming, since major cable groups have seen viewership declines. Online platforms are impacting traditional media in the syndie and rerun arenas. ...Read the whole story

• Forecast: CBS Non-Ad TV Revs Will Surpass TV Ad Revs by Wayne Friedman

  One Wall Street analyst sees CBS becoming less dependent on advertising sales in five years -- with TV advertising representing less than 50% of its revenues from all its TV businesses. ...Read the whole story

• 4As Issues Guides For Brand Ads In Face Of Political Onslaught by Steve McClellan

  The American Association of Advertising Agencies (4As) has issued an advisory bulletin to members with some tips for dealing with the chaos that lies ahead on the airwaves, due to the expected tsunami of political ads as the election nears. ...Read the whole story

• MSNBC Digital Net Reorganizes, Splits Top Ad Roles by Joe Mandese

  If NBC Universal is poised to acquire Microsoft's stake in MSNBC.com, it must have forgotten to tell their sales organization. ...Read the whole story

• Marsden To Lead Initiative's Digital Practice by Steve McClellan

  Interpublic Group media agency Initiative has hired Scott Marsden as senior vice president, director digital. He will be responsible for leading the agency's East Coast digital practice, and will oversee digital accounts for clients, including USAA, Hasbro and the recently added MillerCoors. ...Read the whole story

• Xbox Music Unveiled, Slacker Comes To Xbox by Erik Sass

  Slacker's personal radio service will be available to Xbox Live Gold subscribers later this year. At the same time, Microsoft announced its own music service for the Xbox 360, Xbox Music, which will give users access to over 30 million tracks on the network. ...Read the whole story

• WPP, Vibrant Media Sued For Safari Workaround by Wendy Davis

  WPP's Media Innovation Group and Vibrant Media have been hit with potential class-action lawsuits for allegedly circumventing the browser settings of Safari users in order to place tracking cookies on their computers. ...Read the whole story

• Moody's: Digital Revenues Won't Save Newspapers by Erik Sass

  June brought more bad news for the newspaper industry, in the form of another negative forecast from Moody's, the ratings agency. Moody's senior credit officer John Puchalla warned in stark terms that earnings will drop over the next several years, as digital revenue growth fails to offset continuing losses on the print side. ...Read the whole story

• Netflix Says It's Not Hurting Nick Ratings by David Goetzl

  Netflix Chief Content Officer Ted Sarandos says having Nickelodeon programming on Netflix is not contributing to the kids' network's declining ratings. At the same time, he said Netflix's relationship with Viacom, which owns Nick, MTV and Comedy Central, is a strong one. ...Read the whole story

• Bloom To CSO At KBS+P
• Imperato Upped To 'Better Homes And Gardens' Publisher
• Huge Acquires KingCoyle

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• 'Jimmy Kimmel,' Myspace Promote Musicians

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