• Total Broadcast Spot Prices Dip, Less Scatter Demand by Wayne Friedman

    Broadcast networks' cost-per-thousand viewer prices have been steadily rising for years. But due to overall lower ratings, total out-of-pocket pricing for a 30-second spot can't make the same claim. The average cost for a 30-second announcement dipped 2% in the first quarter to $111,754 on broadcast network television. ...Read the whole story

  • Aegis' Morris Adds To Global Portfolio by Steve McClellan

    Nigel Morris, CEO of Aegis Media Americas, will take on the added responsibility of overseeing Aegis' Europe, Middle East and Africa region. Simon Francis, CEO of the company's EMEA region, "is to leave Aegis Media with immediate effect," the company stated. ...Read the whole story

  • Buffett's Berkshire Takes Stake In Lee Enterprises by Erik Sass

    Warren Buffett is on a newspaper binge, or at least is sampling the wares. On Tuesday, his investment company, Berkshire Hathaway, disclosed that it owns 1.66 million shares -- a 3% stake -- in Lee Enterprises, which publishes the "St. Louis Post-Dispatch" and the "Lincoln Journal Star" in Nebraska, among 47 daily newspapers and 300 weekly and community papers. ...Read the whole story

  • MDC's Nadal: U.S. Biz Leaders Want GOP 'Landslide' This Fall by Steve McClellan

    Another Adland holding company CEO has weighed in on the upcoming U.S. presidential election. Miles Nadal told the "Washington Post" that the consensus at a recent gathering of more than 100 business executives was that the best result for the economy would be a "Republican landslide." ...Read the whole story

  • Sing Out: Pepsi Teams With Viacom For Promo Efforts by David Goetzl

    As the Cola Wars will be fought largely via music this summer, Pepsi is turning to Twitter to sing its praises. The company has linked with multiple Viacom networks on a promotion offering prizes, highlighted by an opportunity to serve as a correspondent during MTV's Video Music Awards. ...Read the whole story

  • Conde Nast Entertainment Group Taps Santarpia As DIgital Chief by Gavin O'Malley

    Conde Nast Entertainment Group this week named Fred Santarpia as its new executive vice president and chief digital officer. He will manage the group's digital channel business, along with its video distribution strategy across all Web-connected platforms and devices. ...Read the whole story

  • Consumer Shopping Preferences Shifting: Online Vs. Traditional by Wayne Friedman

    According to Nielsen, online purchasing for consumers -- when it comes to "easiest" -- tallied a 68% positive response. This compares with mobile purchasing's 27% score and in-store's 20% number. Still, the brick-and-mortar store registers: Traditional shopping draws an overall 59% in the "favorite" category, while online had a 31% score and mobile took 13%. ...Read the whole story

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