• Broadcast Nets: Higher Ratings Should Merit Higher Retrans Fees by Wayne Friedman

    Although retransmission fees continue to climb, broadcasters say they are still nowhere near the carriage fee levels paid to cable networks. Retrans fees paid to stations are just 7.1% of the total carriage fees paid to cable networks -- according to media researcher SNL Kagan. ...Read the whole story

  • Ad Forecast Dips to 3.5% For 2012-13 by Steve McClellan

    Barclays has lowered its global ad spending forecasts for this year and next. The financial firm now believes global spending will reach nearly $490 billion this year, up 3.5%, a downgrade from its January growth forecast of 4%. ...Read the whole story

  • Rentrak On Roll, Reports 59% Rise In Sales by David Goetzl

    Rentrak, which is looking to offer a Nielsen alternative or supplement, says it expects to double sales annually in its TV measurement business over the next four to five years. The bullishness comes after a 59% bump to $9.2 million in the recently completed fiscal year. It uses set-top-box data as the core of its TV measurement. ...Read the whole story

  • Network TV Draws Substantial Social Media Chatter by Wayne Friedman

    Social media activity for all broadcast networks increased substantially in May, the last month of the TV season, versus that of a year ago. ABC earned the greatest gain for any broadcast network. Overall, broadcast TV shows garnered the most social media activity, with 71 million social media interactions in May; cable TV shows were at 40 million. ...Read the whole story

  • Pac-12 Sports Favors TV Everywhere Approach by David Goetzl

    The Pac-12 networks will have a TV Everywhere-style offering starting when the venture kicks off this August. Through authentication technology, subscribers will be able to access the content, including live games, on devices from iPads to connected TVs. ...Read the whole story

  • Brand Match Calculates Consumer Preferences, Product 'Attraction' by Erik Sass

    What do the Chicago Bulls, Macy's, Red Lobster, Ralph Lauren and "The Daily Show" all have in common? They're all brands favored by typical Obama supporters, according to Brand Match, a new syndicated research service from Ipsos that determines sentiment about brands and group brands by preferences. ...Read the whole story

  • Turn Uses Ad In 'Mad Men' To Study Integrated Media by Steve McClellan

    Turn, the advertising tech firm, has purchased a spot created by agency Gyro in the June 10 season finale of AMC's "Mad Men." Now the firm says that it will create a case study to highlight best approaches and track how viewers interact with the online and off-line portions of the campaign. ...Read the whole story

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