• TV Begins Eroding As Primary Video Device: Forcing Redefinitions Of 'Households,' Work Vs. Leisure Time by Joe Mandese

    TV is still the media elephant in U.S. living rooms, but the way Americans watch television and other forms of video programming is changing so rapidly that a top Nielsen executive says the media ratings giant has begun working with its clients to "redefine" the very nature of the households it measures. The reason, Pat McDonough, senior vice president-insight and analytics at Nielsen, said Monday during the opening session of the Advertising Research Foundation's annual Audience Measurement conference in New York, is that Americans increasingly are accessing video programming from non-traditional devices and in non-traditional ways. ...Read the whole story

  • New Studies Address Multiscreen Viewing, Measurement Capabilities by David Goetzl

    A pair of feasibility studies on cross-platform measurement found that a considerable number of viewers are accessing related content on multiple screens, while suggesting that simultaneous use of TV and another device should continue to rise. Many consider cross-platform measurement to be one of the most vexing and critical issues in media measurement. ...Read the whole story

  • More Viewers Time-Shifting Top-Rated Shows by Wayne Friedman

    Many top-rated network TV shows witnessed a greater percentage of their viewers time-shifting their programs, such as "Glee" and "Grey's Anatomy." A few top-rated network shows, like "Modern Family," grew in both categories: higher total ratings after seven days and a higher percentage of time-shifting viewers. ...Read the whole story

  • MediaCom Expected To Keep Shell Media Account by Steve McClellan

    Barring last-minute glitches in contract talks, it appears that WPP's MediaCom will retain the global Shell oil media account. Six months after confirming that it was reviewing the assignment, the oil and energy giant is now negotiating a new contract with the incumbent agency. ...Read the whole story

  • Screenvision Taps Hipcricket For Mobile Promos by Erik Sass

    Cinema advertising is going mobile with a series of new partnerships and products from leading cinema ad networks. Screenvision has joined forces with Hipcricket to bring more mobile interactivity to the movies. ...Read the whole story

  • Broadcast Nets Offer TV Ratings For Kids' Shows Online by Wayne Friedman

    Looking to bridge the gap for kids when it comes to online TV program viewing, seven broadcasting networks say they plan to offer additional TV content ratings for parents. TV ratings will appear at the beginning of full-length video programs and also in the online programming descriptions. ...Read the whole story

  • Extra! Extra! 2100 Trust Buys Freedom Communications by Erik Sass

    Newspaper deals are coming at a steady clip nowadays. On Monday, 2100 Trust LLC, the investor group led by former greeting card exec Aaron Kushner, announced it had purchased Freedom Communications -- which publishes the 'Orange County Register,' and a number of other smaller newspapers. ...Read the whole story

  • 'House,' 'Numb3rs' Come To MyNetworkTV by David Goetzl

    Syndicated episodes of "House, which finished its run on Fox in May, will take over Tuesdays on MyNetworkTV this fall. ...Read the whole story

  • Watson To Lead AWNY by Steve McClellan

    As it heads towards its 100th anniversary this October, Carol Watson, founder of Tangerine-Watson, has been elected president of the Advertising Women of New York. ...Read the whole story

  • Weather Channel Adds Hyperlocal Targeting by Mark Walsh

    The Weather Channel has geotargeted mobile ads according to local weather conditions. But now the company is going beyond DMA or ZIP code targeting. Marketers can now tailor mobile ad areas as precisely as a city block. In partnership with PlaceIQ, The Weather Channel is rolling out hyperlocal targeting on its iPhone app, followed by an Android app in July. ...Read the whole story

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