• Group M's Gotlieb Rejects Ad-Specific Ratings, Favors Consistency by Steve McClellan

    Are commercial-specific TV ratings the way to go in the future? Not according to GroupM Global CEO Irwin Gotlieb, who dismisses the idea as impractical. He calls it a step that could potentially undermine the national TV ratings system. "The more granular you get, the higher your standard error goes," he notes. ...Read the whole story

  • Google Exec: Cross-Platform Metrics Needed To Optimize Media Buys by David Goetzl

    A Google ad research executive made a pitch Tuesday to use digital metrics as the jumping-off point to build a cross-measurement platform that includes TV and mobile usage. ...Read the whole story

  • TiVo Links With PayPal For T-Commerce by David Goetzl

    TiVo wants to use its platform for t-commerce. The company has inked a deal with PayPal to serve as the payment processing service. TiVo plans to roll out campaigns on its interface with watch-and-buy functionality in the fall. ...Read the whole story

  • Global TV Ad Sales On The Rise by Wayne Friedman

    Global television advertising sales will continue to climb in the next four years -- albeit at a slower pace than in recent years. PriceWaterhouseCoopers' new entertainment and media report says the market will grow at a 6.6% compounded rate, totaling $254.7 billion by 2016. ...Read the whole story

  • Out-Of-Home To Reach $8.2 Billion By 2016 by Erik Sass

    Despite continuing economic uncertainty at home and abroad, U.S. out-of-home advertising will enjoy a cumulative annual growth rate of 4.9% from 2012-2016, increasing to $8.2 billion over that period, according to PricewaterhouseCoopers. The positive forecast can be attributed to the continuing rollout of digital billboards and captive audience video networks. ...Read the whole story

  • Off-Channel Promos Crucial In Reaching Mass Audience by Wayne Friedman

    It is not enough to promote new TV shows on one's own network. Recent analysis from The Nielsen Company in looking at 60 promotional campaigns for shows that debuted last fall revealed that just 40% of viewers who tuned into a new series came from on-channel promotion. ...Read the whole story

  • Just Rebrands As Carat Enterprise, Specialty Focus by Steve McClellan

    Just International, the Aegis Media London-based business-to-business media agency, has been rebranded as Carat Enterprise in preparation for global expansion. Aegis describes the rebranded shop as the first specialty media planning and buying network focused on the technology and finance sectors. ...Read the whole story

  • The End of Social Media by Mike Bloxham

    For the last few years, we've been told to stop referring to digital media and simply think of media. It can only be a matter ... ...More

Mining Mobile's Local Motion by Tom MacIsaac

In many quarters, 2012 has been dubbed the year of mobile. According to a 2012 Nielsen report1, smartphone penetration in the U.S. has exceeded 50 ... ...More

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