• MediaVest Names Terkelsen CEO by Steve McClellan

    In a surprise management shakeup, Brian Terkelsen has been named CEO of New York-based MediaVest USA. Terkelsen will report to Laura Desmond, global CEO of Starcom MediaVest Group, the Publicis Groupe media agency network. ...Read the whole story

  • Broadcast Networks Complete Upfront by Wayne Friedman

    In the wake of CBS and ABC closing their upfront dealings on Tuesday night, Fox and NBC did the same on Wednesday evening -- all posting somewhat less-than-anticipated total dollar results. ...Read the whole story

  • Most WPP Shareholders Reject Executive Pay Plans by Steve McClellan

    Nearly 60% of WPP shareholders voted against the company's executive remuneration plan on Wednesday, which included a 60% compensation hike for Sir Martin Sorrell to around $11 million for 2011. ...Read the whole story

  • Spanish Broadcasters Outpace Rivals In Upfront by David Goetzl

    A Wall Street analyst estimates the leading Spanish-language broadcasters posted larger volume increases in the upfront market than their general-market counterparts. Univision and Telemundo commanded total hauls that were up 9% and 7.7%, respectively. ...Read the whole story

  • Social Media Propels Branded Entertainment On, Off-Line by Wayne Friedman

    While there is increasing value of social media platforms in relation to entertainment, recommendations of products/services in these arenas aren't universal. A new survey finds that 40% of people see the value from social-media areas -- and the perceived value of entertainment has doubled versus a year ago. ...Read the whole story

  • Election Ad Dollars Skyrocket by David Goetzl

    Political ad spending continues to boom this year. In the period from May 6-June 3, total TV political spending for the year rose 53% to $473 million, according to a new Wells Fargo report. PACs and SuperPACs are poised to inject more money than ever. ...Read the whole story

  • Go Daddy Taps Deutsch For Olympics Campaign by David Goetzl

    Go Daddy, the Internet domain provider that has built a brand partly on Super Bowl commercials, has tapped IPG agency Deutsch for an Olympics campaign on NBCUniversal properties. Go Daddy has produced most of its yearly Super Bowl spots in-house, so the move to "official Madison Avenue" is notable. ...Read the whole story

  • Connected TV Users On Rise by Wayne Friedman

    So far this year, 21% of TV consumers have connected to the Internet through the traditional TV boxes. Connected TV users primarily use their systems for Web browsing, viewing videos through subscription services, such as Netflix, online gaming and visiting Facebook. ...Read the whole story

  • 'New Orleans Times Picayune' To Lay Off 200 by Erik Sass

    The move by the New Orleans 'Times-Picayune' to a less frequent publication schedule has been followed by deep cuts to the newspaper's workforce. In addition, all the newspapers' other employees will be required to take new jobs at the newly created Nola Media Group -- in some cases with different responsibilities, less pay or fewer benefits. ...Read the whole story

  • VivaKi's Tobaccowala Debugs Mystery Of Agency Survival: 'We Are Cockroaches' by Joe Mandese

    VivaKi Chief Strategy & Innovation Officer Rishad Tobaccowala channeled his inner Kafka Wednesday, explaining to a gathering of clients, agency executives, entrepreneurs, VCs, and a couple of journalists why ad agencies have managed to survive, and maybe even thrive, despite incessant proclamations that agencies were dying during his 30 years in the business: "The truth is, agencies are cockroaches." ...Read the whole story

  • Amazon To Offer MGM Classics by Gavin O'Malley

    Gunning for content-rich rivals like Netflix, Amazon just reached a major licensing deal with Metro-Goldwyn-Mayer Studios. Among hundreds of other classic films and TV shows dating back to the '80s, Amazon can now lure potential video-on-demand subscribers with "The Terminator," "Rain Man," and "The Silence of the Lambs." ...Read the whole story

  • Uncommon Sense: Love The Click by Jeff Einstein

    The smear campaign launched against the defenseless click borders on scandalous. It reveals the true character of a fragile digital ad industry predicated on sheer ... ...More

The Metric Muddle by P.J. Bednarski

In the television realm, marketers understand cost-per-thousand. It's how they purchase eyeballs, and it's the single magic number that simplifies every spending decision. But even ... ...More

Marketing as 3D Chess by Dan Neely

Winning companies today are defined not just by their product and service offerings, but by the manner in which they respond to the needs of ... ...More

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