• Nielsen Adds iPad Data, Lowers Growth Forecast by David Goetzl

    Nielsen CFO Brian West just reported the company has a measurement system to capture iPad and other tablet usage that is being tested by large media companies. The move would add tablet data into a system with TV and PC measurement. The company also lowered its revenue growth projections for 2012 from 5%-7% to 5%-6%. ...Read the whole story

  • PHD Drives Bentley Media Account Worldwide by Steve McClellan

    Bentley Motors has appointed Omnicom's PHD Worldwide as its global media agency of record, the high-end British carmaker confirmed Friday. It's the first time Bentley has appointed a global media AOR. The company spends an estimated $25 million on ads annually. ...Read the whole story

  • 'NYT' Redesigns Windows App by Erik Sass

    "The New York Times" has released a redesigned version of its Windows Phone news app intended to keep pace with the evolving design of smartphones. A live tile integration feature allows users to pin sections and blogs as live tiles to see headlines at a glance on their phone's start screen. ...Read the whole story

  • NBA Finals Scores Uptick In Ratings by Wayne Friedman

    Although its teams are not in the biggest TV markets, game two of the NBA Finals continued to show higher results than a year ago. Preliminary Nielsen numbers showed a 12% rise in household ratings to a 11.8 number for the ABC telecast between the Miami Heat and the Oklahoma City Thunder. ...Read the whole story

  • GE, Cinelan Team For Film Project Run Cross-Platform by Gavin O'Malley

    Beginning July 9, Cinetic Rights Management, GE and Cinelan plan to expand their distribution network to Comcast, Time Warner, Cox, Charter, Verizon and Rogers. The plan is to achieve the widest distribution for films, via cable and satellite VOD services, gaming system networks and Web-based free-on-demand platforms. ...Read the whole story

  • Name This Book by Bob Garfield

    I've been working on a book about the dawning Relationship Era -- in which brands must find human connections between themselves and stakeholders, as opposed ... ...More

Follow MediaPost