• U.S. Ad Spend Rises, Sports, Syndicated Shows Propel TV by Wayne Friedman>, <Author: David Goetzl

    U.S. advertising spending will continue to register moderate growth in the upcoming quarters, similar to the levels achieved in the first quarter of 2012. Kantar Media says ad sales were up 2.6% in the first quarter to $32.9 billion, versus flat spending for the last six months of last year. ...Read the whole story

  • Magna Dips Global Ad Forecast, Uptick On U.S. Regional Growth by Steve McClellan

    Interpublic Group's MagnaGlobal has downgraded its ad revenue growth forecast for 2012. The firm now predicts global ad revenues will rise 4.8% to $480 billion -- two-tenths of a percentage point less than its December 2011 forecast. The downgrade is primarily due to Western Europe's shaky economy. ...Read the whole story

  • GroupM Recruits Chinese Ad Talent From Reality Show by Steve McClellan

    WPP's GroupM has launched what it says is the first reality show in the country, called "GroupM Young Power," streamed on Beijing-based video hosting service Youku.com. The 10-episode series features 10 young people competing in an elimination-style competition for a full-time position within GroupM or one of its agencies in China. ...Read the whole story

  • B2B Ad Pages Drop, Auto Brakes by Erik Sass

    Business-to-business magazine ad pages declined 7.2% in the first quarter of 2011 to 141,777 in the first quarter of 2012, according to the Business Information Network Report released by American Business Media. Total ad revenues for the publications tracked by ABM's BIN declined 3.5% to $1.8 billion over the same period. ...Read the whole story

  • MundoFox Signs Affiliates, Top-Notch Sponsors by David Goetzl

    The new Fox-owned entry will be a broadcast network. It has signed affiliates in 40-plus markets in advance of its mid-August launch. The network, which will accept ads in English and Spanish, also has signed a trio of top-line launch sponsors. ...Read the whole story

  • ZenithOptimedia Downgrades Global Ad Spend by Steve McClellan

    Publicis Groupe's ZenithOptimedia is downgrading its global ad-spending growth outlook for 2012, the third ad forecaster to do so this month. Global CEO Steve King will provide details of the new forecast at a presentation in Cannes Tuesday morning. ...Read the whole story

  • 'X Factor,' 'Glee' Get Early Premieres, 'Mob Doctor' Debuts In Fall by Wayne Friedman

    Only Fox's "X Factor" and "Glee" will have their season premieres before the official season begins. Fox gets rolling the week after with "Bones" on Monday at 8 p.m. and new show "The Mob Doctor" at 9 p.m. ...Read the whole story

  • Broadcast-Only Homes Increase, Economy Cited As Reason by David Goetzl

    Research from GfK Media might give heat to the argument that cord-cutting is rising with increased digital opportunities, although a GfK researcher disagrees. A GfK survey found significant growth in the number of homes with only over-the-air TV reception, increasing from 15% last year to 17.8%. ...Read the whole story

  • Social Setbacks by Gavin O'Malley

    A recent survey conducted by agency media software and processing firm Strata found that 69% of agency honchos consider social the "focus" of their digital ... ...More

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