• Nike Brand Fuels Second Grand Prix For R/GA, No 'Integrated' Winner Announced At Ad Fest by Joe Mandese

    Days after winning the top prize in the "cyber" category for its work on client Nike's Nike+ FuelBand campaign during the Cannes Lions awards, R/GA took the Titanium Grand Prix, for the same campaign. Both awards were interesting, because the agency played more than a branding role in the campaigns -- it actually helped design and develop the product, which enables consumers to track and measure the "fuel" (i.e., oxygen) effectiveness of their workouts while wearing the Nike product. ...Read the whole story

  • Cannes: Grand Prix First For Puerto Rico by Steve McClellan

    JWT San Juan, part of WPP, won the Grand Prix Award in the PR category at the Cannes ad festival. It was the first Grand Prix for Puerto Rico. JWT won for a campaign for Banco Popular, which was aimed at improving the U.S. territory's general attitude about work. ...Read the whole story

  • Nielsen's TV Brand Effect Launches in China, Germany by David Goetzl

    Nielsen has moved to a second European territory and Asia with its measurement product that gauges the effect a TV spot has on brand recall, purchase intent and other emotions. Nielsen TV Brand Effect, which has been in the U.S. and U.K., has launched in Germany and China. ...Read the whole story

  • Online Futures: 'SmartMoney' Drops Print Edition by Erik Sass

    With what looks like poetic justice, 'SmartMoney' announced it is closing its print edition on Thursday, which also happened to be one of the worst days for the stock market so far this year. The September issue, due to hit newsstands August 14, will be the print edition's last. The brand will live on -- online. ...Read the whole story

  • NBA Finals Nets 15 Million Viewers For ABC by Wayne Friedman

    ABC continued to soar with the NBA Finals, ending on Thursday night. It gave Miami Heat its second championship over the Oklahoma City Thunder. The fifth game had a Nielsen preliminary 6.4 rating/19 share and was seen by 15.5 million viewers. ...Read the whole story

  • New Cabler Aspire Adds Coke, Walmart As Advertisers by Wayne Friedman

    Coca-Cola and Wal-Mart will be new charter advertisers of new cable channel Aspire, which is backed by athlete/entrepreneur Magic Johnson. Both Coca-Cola and Wal-Mart will get exclusive sponsorship in their respective categories and will have a strong hand in developing programming for the network. ...Read the whole story

  • PepsiCo Sharpens Focus On Pepsi Cola, Gatorade, Mountain Dew by David Goetzl

    Al Carey concedes that PepsiCo may have under-invested in advertising and marketing for its beverage operations in recent years, but a more pivotal problem is lack of focus. The chief of the company's Americas beverage business says there was an emphasis on building too many brands at once, so it was "guilty" of spreading efforts too thin. ...Read the whole story

  • Mindshare, Google Partner To Promote Mobile by Steve McClellan

    WPP's Mindshare is teaming with Google in a new global venture designed to educate companies about mobile technology and expedite their use of the medium in their marketing plans. The venture, called the "Mobile Garage," will start with teams of Mindshare and Google specialists in New York, London and Singapore, providing expertise in all aspects of the sector. ...Read the whole story

  • TBWA Revamps Digital Ops Into DAN by Steve McClellan

    Omnicom global ad agency TBWA is reorganizing its 700-person-strong digital operations into what it's calling the TBWA/Digital Arts Network (DAN). The new entity, headquartered in New York, will roll out initially in 18 markets worldwide. ...Read the whole story

  • Microsoft, 9ine Team For World Cup Marketing by Gavin O'Malley

    Ronaldo, a cofounder of 9ine, might be retired from the game, but that won't keep the legendary footballer from making his mark on the 2014 World Cup -- and helping Microsoft do the same. Together, the two are offering to help brand marketers put in a good show during next year's Cup. ...Read the whole story

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