• Nielsen To Increase Sample Sizes In Local Markets, Use STB Data by David Goetzl

    After lengthy testing, Nielsen has a plan that would upend its measurement system for local markets by increasing sample sizes significantly, while also using set-top-box data and a new device known as a code reader. The new system would bring daily ratings to the diary-only markets that now only receive ratings four times a year during sweeps periods. ...Read the whole story

  • News Corp. To Split Biz In Two: Newspaper, TV/Film by Wayne Friedman

    News Corp. investors like the idea of the company's plans to split its businesses in two. Its early Tuesday morning stock price rocketed up more than 8%. Two publicly traded units would be newspapers and publishing, and film and TV. ...Read the whole story

  • Hearst Magazines Debuts Private Ad Exchange by Gavin O'Malley

    As the online ad market looks more like the Nasdaq, publishers must decide whether to build their own ad exchanges. Just the latest to take the plunge, Hearst Magazines this week debuted a private exchange, which it put together with the help of Pubmatic. ...Read the whole story

  • Sweet Spot: Danone Plans Media Review, $500 Mil In Ad Spend by Steve McClellan

    Danone, the French dairy products company and parent of Dannon Yogurt is planning a media agency review, according to sources. The company spends an estimated $500 million annually on ads worldwide. ...Read the whole story

  • Major Players Strike New Digital Radio Deals by Erik Sass

    Clear Channel Media and Entertainment (formerly Clear Channel Radio) has struck a deal bringing over 100 radio stations owned by Cox Media Group and Emmis Communications to its iHeartRadio platform. The deal makes programming from 86 Cox stations in 19 markets and 20 Emmis stations in six markets available to iHeartRadio users via the Web, mobile devices, and in automobiles with smartphone hookups. ...Read the whole story

  • USA, A&E Rate As Top Cablers, AMC Slides by Wayne Friedman

    History, TBS and ESPN had strong viewership stories to tell in the second quarter -- but not Nickelodeon, which continues to see some woeful viewership data.USA Network continues to be the top cable network in prime time. ...Read the whole story

  • PGA Tour Takes Back Digital Control by David Goetzl

    Turner's swing managing the digital properties for the PGA Tour is moving toward the 18th hole. An arrangement that began in 2006 will end as the Tour regains control in January. The moves comes as the PGA Tour signed nine-year TV deals with CBS and NBC last year that include simulcasting rights on networks' sites and PGATour.com. ...Read the whole story

  • Empathy - The Marketers' Secret Weapon by Mike Bloxham

    The ability to empathize underpins great advertising and marketing. It's the willingness to not merely think out of the box, but to act out of ... ...More

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