• PHD Wins Unilever, CPG Giant Spends $6 Bil In Ads by Steve McClellan

    Unilever has awarded its global communications planning assignment to Omnicom's PHD after a review, according to sources. The company spends more than $6 billion in ads annually around the world. The win is huge for PHD and dramatically boosts its profile in the package-goods category. ...Read the whole story

  • CBS: TV Spots More Effective Using Neuroscience Techniques by Wayne Friedman

    CBS will use neuroscience to help create promotional campaigns for four TV shows this fall. The technology enables the most effective scenes within a TV spot to be identified and edited into shorter and often more "neurologically" impactful marketing messages. ...Read the whole story

  • Thom Beers Taps Billings To VP, Integrated Marketing by David Goetzl

    Thom Beers' production outfit has tapped an executive to focus on integrating brands into its slew of reality hits. Tammy Billings has joined as vice president of integrated marketing for its core TV business, where it has 14 shows on cable, such as History's "Ice Road Truckers" and National Geographic Channel's "Wild Justice." ...Read the whole story

  • Second-Screen Viewing Soars, Measurement Key by Wayne Friedman

    The rapid adoption of second digital video screens continues apace. In just the last 12 months, Nielsen says smartphone penetration has risen 34%, with tablets increasing 400%, and Internet-connected TV 25% higher. Gaming console growth has climbed 1% in the last 12 months. ...Read the whole story

  • USDA, Ad Council Plan Food Safety PSAs by Erik Sass

    To combat food poisoning this July 4th weekend, the U.S. Department of Agriculture's Food Safety and Inspection Service has partnered with the Ad Council and JWT New York to cook up a wide-ranging outdoor advertising campaign, called Food Safe Families, publicizing the risks of foodborne illness and safe techniques for food handling and preparation. ...Read the whole story

  • Digital Futures: Omnicom Rumored To Consider LBi Buy by Steve McClellan

    Neither Omnicom or LBi were commenting officially on word today that they were discussing a possible $575 million deal that would bring the latter into the Omnicom fold. If a deal is reached, LBi would be the second big acquisition of a major independent digital shop since WPP agreed to buy AKQA last week for $540 million. ...Read the whole story

  • Electus Brings 'Babble' To YouTube's LOUD by Gavin O'Malley

    Keeping the focus on fresh content, multimedia entertainment studio Electus has partnered with actor/director duo Kevin Smith and Ralph Garman to launch their podcast show "Hollywood-Babble On This Week" on its new YouTube channel, LOUD. ...Read the whole story

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