• Ad Dollars Shift As Boomers Age by Wayne Friedman

    Nielsen says three key consumer groups are rapidly changing for marketers: baby boomers, moms and lower income consumers. Though boomers control $230 billion in sales -- about half of the total for the U.S. overall -- they are moving out of the 18-49 demo. ...Read the whole story

  • MEC Wins Harman's Media Business by Steve McClellan

    WPP's MEC has been selected as global media agency of record for Harman Industries, the audio equipment company. MEC will be responsible for media planning, buying, implementation and sponsorships. Though its sales are large, its ad budget is relatively small--just $7 million last year, according to Kantar Media. ...Read the whole story

  • Majority Of U.S. Homes Get Multichannel TV by Wayne Friedman

    Leichtman Research Group says 87% of TV homes subscribe to some form of multichannel video service. Only 6% of those with annual household incomes over $75,000 do not subscribe to a multichannel video service. ...Read the whole story

  • Digital Marketing Driving M&A Market, WPP Top Suitor by Joe Mandese

    Questions may loom about the underlying health of the media economy, but at least one facet is experiencing exceptional growth - mergers and acquisitions - especially for marketing services related businesses. In a week in which Publicis announced the acquisition of BBH and its affiliates, and only a couple of weeks after WPP acquired AKQA, investment bank Berkery Noyes has released a mid-year report on the media and marketing industry's M&A market indicating a voracious appetite for deals. ...Read the whole story

  • WFA Offers Companies Procurement Tool by Steve McClellan

    The World Federation of Advertisers (WFA) is offering companies a new benchmarking tool that will allow them to compare their procurement services to those provided by some of the world's leading marketers. ...Read the whole story

  • Mag Bag: 'Seventeen' Will Publish 'Real' Photos by Erik Sass

    One of the most popular titles for teenage girls is changing its editorial policy to include more photos of female subjects that haven't been "touched up" with Photoshop or otherwise visually altered. ...Read the whole story

  • McDonald's, P&G Sponsor Canadian Olympic Features by David Goetzl

    Canada's Olympic broadcasters have signed McDonald's and Procter & Gamble to sponsor short features that will be a staple of coverage from London. ...Read the whole story

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