Aegis Group, the London-based agency holding company that began as a Paris-based media-buying service, is about to become part of a Tokyo-based marketing services … Read the whole story
In a sort of private-equity realm, IMG has made an investment in the Bloomberg Sports unit that provides analytical tools for teams, broadcasters and … Read the whole story
The major broadcast networks lost a round in their efforts to shutter the Aereo service on copyright infringement grounds. A federal judge denied their … Read the whole story
Aegis Group's Carat has struck a deal for one of the first product-placement deals on commercial TV in the UK. The agreement is with … Read the whole story
A Nielsen study commissioned by Sony found that no entertainment or sports content made the top 20 most impactful TV moments. Rather, major news … Read the whole story
Media transactions are slowly but surely migrating online -- where automation and interactivity can yield greater efficiency and transparency that in turn encourages increased … Read the whole story
While chief executives rely on and value the work of their CFOs and chief information officers, there is a decided lack of confidence on … Read the whole story
The Newhouse family, which owns Advance, received a letter signed by more than 70 prominent citizens and representatives of civic groups, asking them to … Read the whole story
The Weather Channel is pitching advertisers on a type of bed-to-bed exposure. With a four-platform campaign, advertisers would reach consumers turning on the TV … Read the whole story
Taking part in an international festival comprised of 9,000 of the most creative and innovative thinkers of the ad industry makes you see that … Read the whole story