Thursday, July 12, 2012
  • Dentsu To Acquire Aegis For $3.85 Bil, Gives It A Digital 'Multiple'

    Aegis Group, the London-based agency holding company that began as a Paris-based media-buying service, is about to become part of a Tokyo-based marketing services giant that will be one of the largest in the world. In a surprise deal announced during the wee hours, the board and key managers of Aegis agreed to be acquired by Dentsu in an offer valued at $3.85 billion. ...Read the whole story

  • IMG Invests In Bloomberg Sports

    In a sort of private-equity realm, IMG has made an investment in the Bloomberg Sports unit that provides analytical tools for teams, broadcasters and fantasy sports players. The amount is estimated to be in the $6 million to $8 million range. ...Read the whole story

  • Judge: Aereo 'Likely Lawful,' Denies Injunction

    The major broadcast networks lost a round in their efforts to shutter the Aereo service on copyright infringement grounds. A federal judge denied their request for a preliminary injunction on Wednesday, while determining the Aereo service is "likely lawful." ...Read the whole story

  • Carat Strikes Product-Placement Deal With UK's ITV

    Aegis Group's Carat has struck a deal for one of the first product-placement deals on commercial TV in the UK. The agreement is with commercial broadcaster ITV to place its client, tourist organization Welcome to Yorkshire, in the popular prime-time soap opera "Emmerdale." ...Read the whole story

  • News Dominates Most Impactful TV Memories

    A Nielsen study commissioned by Sony found that no entertainment or sports content made the top 20 most impactful TV moments. Rather, major news events dominated survey responses. The research found the Sept. 11 attacks to be the most impactful, followed in second place by Hurricane Katrina. ...Read the whole story

  • CBS Outdoor Unveils Site For Account Management

    Media transactions are slowly but surely migrating online -- where automation and interactivity can yield greater efficiency and transparency that in turn encourages increased spending on bigger campaigns. With this in mind, CBS Outdoor has unveiled MyCBSOutdoor.com, an account and campaign management site that aims to deliver a more "personalized" experience for media buying. ...Read the whole story

  • CEOs Distrust Marketing Depts., Cite Financial Disconnects

    While chief executives rely on and value the work of their CFOs and chief information officers, there is a decided lack of confidence on the part of CEOs in the work being churned out by marketing departments, per a new study from London-based research firm Fournaise Marketing Group. ...Read the whole story

  • Prominent New Orleans Group Asks Advance To Sell 'Times-Picayune'

    The Newhouse family, which owns Advance, received a letter signed by more than 70 prominent citizens and representatives of civic groups, asking them to sell the 'New Orleans Times-Picayune' newspaper rather than reduce its publication frequency to three days a week. ...Read the whole story

  • Weather Channel Pitches 4-Platform Campaign
Cannes Lions 2012: Young Lion Reflection

Taking part in an international festival comprised of 9,000 of the most creative and innovative thinkers of the ad industry makes you see that you are small part of a wonderfully diverse community. ...More